2009 Suzuki SX4 getting nav system as standard equipment
Integrated nav systems are cash cows for the automakers. We’ve discussed this here before. While you can run to the local Target and buy a perfectly useful portable unit for around two-hundred bucks, clicking the nav checkbox on a car or truck’s option sheet will probably run you ten times as much. That’s painful. For the 2009 model year, however, Suzuki’s looking to give shoppers some relief by making touchscreen nav standard equipment in the four-door SX4 Sport and front-wheel-drive SX4 crossover (the enclosed PR makes no mention of the 4WD crossover, but we’re assuming that it also benefits from this). This makes Suzuki the first automaker to offer the feature as standard equipment in a sub-$16,000 vehicle. What a novel concept: using desirable equipment as the carrot instead of the stick.
The flip-up unit, supplied by Garmin and dubbed “T.R.I.P”, also delivers Bluetooth connectivity, features live traffic info, helps locate the lowest gas prices, and is pre-loaded with a number of points of interest. The automaker is even launching a social networking-type website where owners can upload and share their favorite routes and places to go. Will standard nav help Suzuki win over new customers? It sure isn’t going to hurt. Given that the technology has dropped in price so precipitously, it’s probably not even costing Suzuki too much in the grand scheme of things. And if the presence of that nav unit gets some fence-sitting new car shoppers to write out a check for at least $16,000, it’s probably worth whatever it cost to integrate it into the base package. Maybe Suzuki’s onto something.
[Source: Suzuki]
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