Adidas Launches ‘Originals’
Adidas - The brand to reckon with when it comes to sportswear has launched its lifestyle brand titled ‘Originals’ in India. The Germany based sportswear brand is planning to introduce two more such brands in India very soon. Adidas plans to open more outlets in the top six metro cities in India. The first outlet for Adidas Originals has been opened at New Delhi. The store is quite popular and already a hit among the younger generation.
The range of products in Originals is vast and provides a variety of choices. One can choose from footwear, chic clothing and other funky accessories. The store also provides Adidas Originals Fall/Winter collection 2007. The items sold here show distinct individuality and creativity, traits that Adidas is known for and is proud of! This brand globally caters for 30% of the company’s total revenue.
Apart from this, Adidas also has plans to launch an exclusive women’s range in India around next year. The well known brand, Stella McCartney is expected to be available to the public by next year. Also in the pipeline are plans to launch the ‘Y-3’ collection by Japanese designer Yohji Yamamoto. This, however shall be launched once Stella McCartney establishes itself in the Indian segment.