Canon introduces PowerShot SD1100 IS Digital ELPH camera
The PowerShot SD1100 IS Digital ELPH camera -the newest entry in Canon U.S.A., is not just another pretty face. This feature-rich, pocket-sized, 8.0 megapixel, optically image stabilized digital camera is firmly rooted in the traditions of photo excellence and imaging innovation that Canon is known for.
The Canon PowerShot SD1100 IS Digital ELPH camera is offered in five lyrically named designer shades Bohemian Brown, Pink Melody, Rhythm and Blue, Golden Tone and Swing Silver.
Pocket sized PowerShot SD1100 IS Digital ELPH camera features 8.0 megapixel, advanced Optical Image Stabilization (OIS) system, 3X optical zoom lens (38-114mm equivalent opening up to f/2.8 at wide-angle settings and f/4.9 at telephoto settings) and 230,000-pixel 2.5 inch Pure Color LCD II screen.
Canon’s Genuine Face Detection technology ensures up to nine forward-looking faces in the frame are in focus and properly exposed, with or without flash. The Face Detection feature can also be instructed via the Face Select and Track function to lock on to a single face in the crowd, ensuring that the chosen countenance is finely focused, no matter where it appears in the frame.
DIGIC III The “brain” in every new Canon digital camera is Canon’s proprietary DIGIC III imaging processor. This exclusive chip is responsible for the cameras’ higher performance levels including faster start up, faster autofocus and quicker shutter response times. It also improves both the image quality and the cameras’ power consumption, extending the battery life under typical shooting conditions.
The PowerShot SD1100 IS Digital ELPH camera offers users a choice of 18 shooting modes including a fully automatic mode that makes these cameras a true point-and-shoot affair; a semi-automatic “Camera M” mode which allows access to features such as Exposure Compensation and White Balance adjustments that Full Auto mode does not, as well as a plethora of scene selection modes - including Canon’s new Sunset mode – that optimize image results under a variety of shooting conditions.
The PowerShot SD1100 IS Digital ELPH cameras feature Canon’s precise 9-point Autofocus system along with the new AF-Point Zoom feature that work together with Face Detection Technology to allow users to double check the facial expressions of their subjects, when shooting under more challenging conditions. After activating the feature in the camera’s menu, the AF-Point Zoom can be engaged simply by pressing the shutter button halfway.
The Automatic Red Eye Correction engages in the shooting mode, minimizing the need for correction before printing or sharing images. In-Camera Trimming is yet another new advancement that allows users to adjust and save cropped versions of their images without using a computer. As an added convenience, the PowerShot SD1100 IS Digital ELPH cameras are compatible with MMC, MMC+ and HC MMC+ memory cards as well as standard SD and SDHC memory cards.
Expected in stores beginning March 2008, the PowerShot SD1100 IS Digital ELPH camera kit each include a battery pack and charger, a 32MB SD Memory card, a USB interface cable, an AV cable, a wrist strap, and Canon’s software suite. Each kit carries an estimated retail price of $249.99.
Optional accessories include a waterproof case rated for depths up to 130 feet, a wireless flash unit, an AC Adapter Kit, and much more including a full line of compatible Canon PIXMA and SELPHY compact photo printers.