Men Free Blog

Last year, many people got their first glimpse of Hyundai’s new Genesis luxury sedan as the Giants beat the stuffing out of the Patriots during Superbowl XLII. Pleased with the results of that effort, Hyundai is coming back to the big game, this time with the Genesis Coupe. Outgoing creative agency Goodby, Silverstein & Partners is handling two 30-second commercials featuring Hyundai’s sporty new rear-drive two door. While the agency change has raised some eyebrows, Hyundai insists that it will continue to work with Goodby for quite some time, even as it transitions creative duties to World Marketing Group, already handling media buys for the automaker. We’ll have to tune in for all four quarters to see if the jilted ad folks mailed it in, but judging from the quality of Goodby’s work on the Genesis Sedan - and the target-meeting 8,000 units sold - the pigskin-centric effort will likely meet with success.

Somebody’s got to beat back the ugly afflicting the four-door Porsche Panamera when it arrives. 9ff, the Dortmund, Germany-based firm, is actively recruiting orders for its tuned version of the highly anticipated curve-ball from Porsche. There are no details or pictures on the 9ff website, though there is a rendering showing a slightly abstract version of how a warmed up Zuffenhausen sedan may look. While we’re sure the car will be an awesome performer, 9ff will push the envelope even further. It’s a brilliant bit of marketing — basically selling shares in the tuner’s Panamera program before the car has arrived. If enough orders come in, the company will be flush with cash to develop the fastest, most hideously nasty looking car to ever wear the Porsche crest. Yes, even worse than the Cayenne and its nostril fetish.

Tucked away in a green, waterfall-riven valley between Akureyri and Husavik, Iceland is the hamlet of Ystafell (who-stuh-fel is the closest we can get to proper pronunciation). Akureyri has some of the best nightlife in Iceland, while Husavik has whales and a museum dedicated to things unmentionable on a family site. That leaves the Transport Museum at Ystafell practically unnoticed, which is a shame, because features two barns full of unlikely vehicles, each with an authentic Icelandic story.

In a move that might frost your cupcakes, General Motors has dropped the heated windshield washer fluid option on all models. The feature was a big part of Buick advertising in the recent past, but GM has either not had enough takers, or there are issues with the OEM for the system components. Either way, you’re going to have to chip the ice off the windshield of your brand new Traverse the same way we’ve done it since the invention of the wheel: cold, freezing, wet, and swearing.

In all honesty, heated washer fluid is better in theory than in practice. It may help a little bit, but the windshield has a lot of “thermal inertia” and the glass is what really needs to be warmed up. Those of us who thought we were smart wrapping the washer fluid line around a radiator hose back in the day discovered this, and now it seems GM has found out the same thing. Maybe Tata could hook The General up with Range Rover’s windshield supplier, and we could all rock Lucernes with defroster grids in the front glass. Obviously, cars already built with the system will hit dealerships so equipped, but any vehicles that are pending will have the option deleted and a price adjustment made. Hit the jump to see which vehicles are stricken.

Professional football players have been victims of gun violence on several occasions over the past year and a half, and investigators in the latest incident involving Carolina’s Richard Collier say the offensive tackle was targeted. The NFL and some top athletes have had enough and contacted the Texas Armoring Corporation for help. The TAC creates custom bullet-proof vehicles for movie stars and public figures, and the company is a self-proclaimed expert at converting luxury vehicles into a blingtastic Brinks-mobile. The TAC says that 80-90% of attacks happen in the car, making armored vehicles a good option for those in the public eye. Professional athletes buying an armored car from the TAC can also get a professional threat assessment from two former CIA operatives.

A quick glance at the TAC website shows that you can get a Cadillac Escalade with 8,000 miles and the ability to stop an AK47 or M-16 for $147,000. That’s a bit over blue book for a used SUV, but when considering that it has one-inch-thick glass and European B6 level protection, the six figure price tag isn’t all that shocking. It’s just sad that we’re at the point athletes need a 9,000 lb, overstuffed SUV to get to the game in one piece.

The lure of the flying car is just too great for Moller International, a company best known for its SkyCar prototype and not actually producing a real flying vehicle for sale despite being around for some 25 years. Its latest tease is adapting the body shell of a Ferrari 599 GTB for use as a flying vehicle. Called the Autovolanter, this 599 GTB that’s freed from the shackles of Earth is capable of vertical take-offs and landings thanks to a hybrid powertrain comprised of rotary engines and electric motors. The vehicle, proposed by a wealthy Russian businessman who’d apparently like to bypass Moscow’s busy traffic with style, has already gone through small-scale testing and Moller seems rather pleased with the results.

Initial goals for the Autovolanter are a 150-mile range on the ground, with 40 of those coming from battery power alone, and 75 miles of airborne flight at high speeds. So the Autovolanter is basically a flying Chevy Volt based on a Ferrari. To make it a reality, the vehicle would need 800 horsepower… no problem, right? Oh yeah, and Moller needs around $5 million for continued development. Word is they’re currently seeking more wealthy Russian businessmen who apparently have no sense.

Finding a stash of vehicles left to rot can be exciting, like if they’re in a barn and they’re vintage and would have some high collectible value once fixed up. Finding a stash of cars left to rot at the bottom of a lake, well, that’s a downer for everyone. Authorities in Camas, Washington (the state) recently pulled five gutted cars from Lacamas Lake, all of which had been stolen: two Hondas, two Acuras, and a Chevy Tahoe. The lake’s water level is low this time of year, which allowed boaters to see the cars underwater. It’s the second time the police have had to do salvage duty in the same lake for the same reason, and by their own accounts it is a “stolen car graveyard.” If you live in Oregon’s greater Vancouver area where the cars were stolen, it could be time to invest in… a snorkel.

Upon first inspection, MR2forum.de member LaroCroft’s second-generation (SW20) Toyota MR2 is simply a tastefully modded example of a cult favorite. However, peer inside and all preconceived notions are immediately thrown out the targa top.

Any “For Sale” thread that requires “Knowledge in electronics, skills in PC technology and knowledge of programming (especially Visual Basic)” is a clear indication that things inside have gotten thoroughly out of hand. Just check out the gallery and you’ll see what we’re talking about.

The entire instrument cluster and center console have been replaced with three screens displaying every conceivable function and parameter of the MR2’s systems. The trio of displays are controlled by either a touch screen interface or a center console-mounted knob (ala iDrive), and allows the drive to manipulate everything from fuel consumption to engine temp; climate control to GPS functions; mirrors, radar/laser, the wireless transfer of music from a home computer, lights, fog lights, and on and on and on.

It’s pure insanity and incredibly cool. And the best part: it’s for sale in Germany – assuming you’ve got the programming chops to actually leave your driveway.

Devastator, a massive Decepticon made out of five, or six, or seven Constructicons, depending on which source you cite, will be in Transformers 2: Revenge of the Fallen. In the oddest case of reasoning we can imagine, he’s said to have “massive upper body strength, like a gorilla.” Devastator is a simpleton with one mission: heavy metal whoopass. But he’s pretty easy to trip up since he’s not so smart, which could be what the gorilla comment is about. Nevertheless, when upright, he’s pretty good at what he does: his signature line is “Nothing defeats the Devastator. Nothing!” For the Autobots and humans, that’ll probably mean a beatin

You no doubt remember the infamous Post-It Note Jaguar. The practical joke played on an unsuspecting coworker turned into an internet sensation thanks to the photographic skills of Scott Ableman who published images of the stunt on Flickr under a Creative Commons license. 3M, the maker of Post-It Notes, wanted to cash in on the popularity of the Post-It Note Jaguar, and so contacted Ableman to use his pics. After a bit of negotiation, Ableman came down to the price of $2,000 for the use of his images on in-store displays for six months. Anyone who deals with professional photographers knows that two grand is a steal for a national campaign, but 3M didn’t bite and instead told Ableman they could recreate the pics for around $1,000 and wouldn’t use his originals unless he lowered his price to match. Ableman didn’t, and 3M went ahead without him to produce the above in-store display that has been seen in stores this summer.

The 3M promotion is part of the Million Uses and Counting Contest, plastering someone’s car with the adhesive paper scraps being one such use. The company even made a YouTube video of how to Post-It a car, and the scene they recreated is eerily similar to the one Ableman originally photographed, except that it rings completely hollow. The original was a practical joke we watched unfold through Ableman’s pics, while 3M wants us to find a million uses for wasting its product so we can buy more. The marketing folks at 3M clearly don’t get the whole social media thing, otherwise they wouldn’t have haggled with Ableman over just $1,000 and then proceeded to profit off his efforts. Not cool 3M, not cool.