BMW to cut jobs and volume in the U.S. next year
Thursday, September 25th, 2008 by adminBMW
BMW has achieved sales increases in the US for 16 straight years, but that impressive streak is going to end in 2008. BMW USA CEO Jim O’Donnell has decided to stop shipment of 44,000 vehicles destined for the States by the end of this year. The move was made to prevent pushing increased sales in a down market because too many incentives were needed to entice consumers. The weakness of the US Dollar vs. the euro makes high incentives unprofitable. Some vehicles, like the X3, are coming to the US in smaller numbers even though they are selling well without incentives. Leases are also a cause of concern, with 63% of its vehicles leaving BMW showrooms with a down-payment and a mileage limit. O’Donnell wants to cut that number by 10% or more, and in August, leases were down to 50% of sales.
The German automaker is also looking to cut expenses in the U.S, with plants to slash 90 jobs in the States, along with reducing marketing expenditures. The largest short-term change is that BMW will not end December with a high incentive sales blowout, which means if you’re waiting for the big Bimmer sales event, it probably won’t happen.
Auto sales are tough around the globe and production cuts are occurring on a regular basis. Jaguar is planning to slow production at its Castle Bromwich plant by the end of the month in response to slow global sales. The XJ and XK output will be slashed due to a lack of demand. The production cut comes a month after Jaguar’s Tata-owned stablemate, Land Rover, cut its Soilhill facility to a four-day work-week in response to slow sales. One bright spot for Jaguar is that UK sales are up a substantial 12%, due mostly to the hot-selling XF sedan. Although Tata has seen some success with the XF, the Indian automaker’s reign over the British luxury marquees so far has been less than spectacular. Ford, on the other hand, has two less problem brands on its hands.



Before Cerberus took over Chrysler, the Auburn Hills-based automaker announced that it would build a new axle plant in Marysville, MI as part of a broader plan to spend $3 billion on infrastructure upgrades. The new plant is under construction and scheduled to open in 2010, but the three headed dog’s keen eye(s) on cash preservation has lead to talks with transmission maker ZF to somehow share the facility. It is unclear at this point what ZF, which is known for its transmissions but also produces axles for Mercedes, would get out of the deal, but the supplier would likely run the plant and get to build and sell axles for Chrysler, as well as other automakers, at the facility. The move to share the Marysville facility with ZF makes sense for Chrysler from a cash standpoint, and it could supply axles for one of the Pentastar’s many collaboration projects with other automakers like Nissan. Regardless of whether ZF or Chrysler ends up owning the facility, the plant would still use the union workforce being abandoned from the soon-to-close Detroit Axle plant.

