Greg Norman International Collection Enters
The famous Greg Norman Collection that specializes in international golf lifestyle apparel and accessories enters the Indian retail market. The special outlet has been launched in Gurgaon, near New Delhi. The Gurgaon based franchise BTB (Better Than Before) has signed a license arrangement with Greg Norman Collection agreeing for distribution of their goods. The brand name Greg Norman is a subsidiary of MacGregor Golf Company.
Greg Norman collection is well known all over the world and in fact is considered the leader in golf accessories and related apparel. The brand targets active and sophisticated men and women with a penchant for the high end sport, Golf. India is also coming of age, with big corporate honchos preferring to tee away in the greens of a stylish golf course. Hence, Greg Norman is just the answer for all those who want to tee off in style.
With sports and active lifestyle growing at a rapid rate in India, the market for sportswear has also grown quite significantly. A brand like Greg Norman is bound to do well in India since the market for high end sports wear is increasing. With Golf clothing and apparel in India, can Golf equipments be far behind? BTB is seriously considering the launch of golf equipments soon. This shall be available in special shops opened exclusively for Golf equipments