Pics and Video Aplenty: 2009 BMW 7 Series
Thursday, September 25th, 2008 by admin
BMW released a bevy of new 2009 7 Series images and even some video today in anticipation of the big sedan’s appearance next month at the Paris Motor Show. Officially unveiled at the Moscow Motor Show in early July, the 2009 7 Series will appear at the Paris show in at least six different models: the 730d powered by a 3.0L straight-six diesel engine, the 740i and long-wheelbase 740il, the 750i and the also long-wheelbase 750il, as well as a hybrid version. The 7 Series will also be packed with more high technology than NORAD, including a Side View camera system, Park Distance Control system, Lane Departure Warning system, Head-up display, a four-wheel steering system called Integral Active Steering, and, of course, the latest generation of BMW’s iDrive.

BMW has achieved sales increases in the US for 16 straight years, but that impressive streak is going to end in 2008. BMW USA CEO Jim O’Donnell has decided to stop shipment of 44,000 vehicles destined for the States by the end of this year. The move was made to prevent pushing increased sales in a down market because too many incentives were needed to entice consumers. The weakness of the US Dollar vs. the euro makes high incentives unprofitable. Some vehicles, like the X3, are coming to the US in smaller numbers even though they are selling well without incentives. Leases are also a cause of concern, with 63% of its vehicles leaving BMW showrooms with a down-payment and a mileage limit. O’Donnell wants to cut that number by 10% or more, and in August, leases were down to 50% of sales.





