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Two weeks ago we showed you spy shots of a 2010 Buick Regal caught testing in China that appeared to be nothing more than a rebadged Opel Insignia. (As you may recall, we’ll be getting the 2010 Buick LaCrosse in the States.) All three of those cars are based on GM’s Epsilon II platform, which we will also likely see under future vehicles from Saab, Saturn and Chevrolet. The Buick brand, and the popular Regal, are doing very well in China. As such, it’s no surprise to see these latest spy shots of the barely disguised four-door Regal dipped in red, and it looks great despite being a badge job. The production version is expected to debut at the Guangzhou Auto Show in November.

Since Buick, Pontiac and GMC dealers are in the process of consolidating their showrooms, many were likely hoping for a halo product that could draw customers into the showroom. Hey, wouldn’t a version of the upcoming Chevy Camaro badged as a Pontiac Trans Am revival do the trick? Maybe, but at the NADA conference this week, GM told these dealers that a Pontiac Trans Am is not going to happen. Blame the new, more stringent federal fuel economy regulations for killing off this cool idea. In fact, the new regs also mean that the automaker will be scaling back on transforming Pontiac into a rear-wheel-drive performance division. Though GM assured dealers that Pontiac will remain a car-only brand, the assurance that a debacle like the Aztec won’t happen a second time is little comfort to those who were hoping Pontiac would once again be the brand that builds excitement. And who says performance has to be totally sacrificed for fuel economy? New powertrains are being developed that make the most of the internal combustion engine’s efficiency, and a twin-turbo, direct-inject four-cylinder can make gobs of power while being much more efficient than an equally powerful V6 or even V8.

GM did inform Buick, Pontiac and GMC dealers that they would be getting 12 new or special-edition vehicles over the next 20 months. A special-edition GMC Sierra pickup called Pro Grade was mentioned, for instance. Still, the quashing of any hope for a new Trans Am means that the number of vehicles slated to share the Camaro’s rear-wheel-drive Zeta platform in the U.S. is dwindling. Only the Pontiac G8 and G8 ST car-based truck are confirmed, with Zeta-based rear-wheel-drive sedans for Buick and Chevy still up in the air. This means that without the ability to spread out costs across a number of new vehicles, the price of producing these vehicles will likely be high and passed on to the performance-minded consumer.

We don’t feel slighted anymore over the Chinese getting what appears to be a pretty nice looking Buick Regal, not after those spy shots from earlier today showing the 2010 Buick LaCrosse that we’ll get in the U.S. After all, the Chinese Buick Regal appears to be not much more than an Opel Insignia with a new front end based on these spy shots, while the U.S.-spec Buick Lacrosse gets an entirely unique interior and exterior design. All three cars - the Opel Insignia, Chinese market Buick Regal and U.S. market Buick LaCrosse - are based General Motors’ Epsilon II platform. Of course, the Buick brand is much bigger in China than here in the U.S., and the redesigned Regal, one of the cars that helped the brand gain popularity early on in China, looks ready to continue that trend. Thanks for the tip everyone!

Oh sure, we’ve already shown you spy shots of the 2010 Buick LaCrosse that reveal the kit and kaboodle, but don’t let that take away from GM’s release of a teaser shot showing the upcoming sedan’s new grille. Along with the pic, GM confirmed that the new LaCrosse will debut at the upcoming LA Auto Show in November. We’ll be there to cover the reveal, as this smallest of Buick sedans (for now) will be a big player in the brand’s future success. It’s nice and all to have a critically acclaimed full-size crossover in the Enclave, but more and more buyers are moving away from big CUVs into smaller vehicles at the moment, and Buick hopes they’ll move right into the new LaCrosse.

On the eve of the Beijing Motor Show ,General Motors Chairman Rick Wagoner and Design VP Ed Welburn along with their Chinese colleagues unveiled the Buick Invicta concept. Your regular Autoblog team didn’t make the trek to China for this show, but our cohorts at Autoblog Chinese showed up for GM’s Premier Night party to check out what will be the replacement for the current LaCrosse. The car was revealed sitting on a pool of water, perhaps implying that it is Buick’s messiah, standing by to breathe new life into the brand Stateside. Buick is of course thriving in China, and some of the same team that created last year’s Riviera concept participated in the styling of this new model. This design riding on the Epsilon II platform is expected to make the transition to production pretty much unscathed although the roofline might be slightly higher.

[Source: Autoblog Chinese]

Buick has dusted off the Invicta name, which hasn’t been used by the brand since 1959, for its newest concept that debuted today at the Beijing Motor Show. The mid-size sedan previews the look of what U.S. customers will get with the next redesign of the LaCrosse sedan, and draws much of its design inspiration from Buick’s most recent concepts like the Riviera and Velite. The Invicta features traditional Buick design cues like its waterfall grille and portholes, relocated on this car to the hood rather than the front fenders, but the rest of its styling is modern and fresh in a decidedly un-Buick way. The high beltline is a common element in many auto designs today, and is used well on the Invicta to give the concept a big presence for a mid-size car. We particular the shape of the lower air intake up front and the “sweepspear” character line along the side of the car. The sweepspear looks a bit like the sheetmetal kink on the Dodge Avenger, but so much better. The interior, meanwhile, appears surprisingly production ready with a wraparound dash and self-contained location for all controls above the sweeping center console.

Power for the concept comes from a turbocharged, direct-inject four-cylinder engine producing 250 horsepower and 220 pound-feet of torque, which is hooked up to a six-speed automatic transmission. Since it’s a concept, however, the Invicta’s powertrain is pretty immaterial. We’re interested in its styling since it’s likely what we’ll see on the next-gen LaCrosse, which is scheduled to switch over to the Epsilon II platform that’s shared with the Chevy Malibu when it debuts as a 2010 model. According to spy shots, things are coming along quite nicely.

[Source: Buick]

Golf can be a very expensive and exhaustingly difficult sport to play, but watching the pros makes hitting the dimpled little ball seem like child’s play. Pro golfers can have the same effect on the car buying process, as a recent study by Compete.com shows that web traffic for three sponsors of The Masters are getting a huge spike in site traffic in advance of the event. Mercedes, Cadillac, and Buick are pouring money into golf, and at least online the strategy is paying off. This is especially true for Buick, which has the one and only Tiger Woods as its pitchman.

Golf lovers are five times more likely to visit a Buick website than the average consumer and two to three times more likely to visit a Mercedes or Cadillac site. We’re no marketing experts, but if those numbers hold up, that’s an impressive return for the automakers marketing dollar. It’ll be interesting to see if the up-tick in online interest will spur sales for Buick, Mercedes, and Cadillac in the month of April. The chart above shows web traffic in the months before The Masters, which begins April 10. Thanks for the tip, Eric!
[Source: Compete]