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You know how it goes — when you’re this high-end, don’t even bother waiting for your bestest of friends to toss you a birthday party to celebrate ten years of mindless self indulgence. Instead, Vertu’s doing the only thing it really can by cranking out a fashionable new collection to commemorate its decennial anniversary. The Constellation Rococo collection was reportedly inspired by “the eighteenth century French art, fashion and interior design movement by the same name,” and if you’re into floral patterns, bold colors and monogrammed Vs, you’re sure to fall head over heels for this lot. Rest assured, however, that the epicurean handset maker won’t be giving these away as gifts (or anything close to it) when they land this summer.

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Oil company advertising is apparently much more effective than we had originally thought. As gasoline prices creep up towards $4.00 per gallon (already there in Southern California), consumers are still more likely to purchase fuel based on brand over price.

According to NPD Group analyst David Portalatin, consumers cite “product performance” as their justification for buying one particular brand over another. It’s all due to very effective branding and marketing, cites Portalatin. (We’d have to agree, as we’ve yet to meet anyone who can discern a difference between a tank of Chevron or Costco fuel from the driver’s seat.) Now that the massive oil mergers are behind them, the petroleum giants are focusing on selling “quality” to differentiate themselves from the discount fuel stations. As consumers continue to blindly drive towards big brand gasoline, their efforts are apparently working — regardless of cost. Let’s just hope Starbucks doesn’t catch wind of this trend and try a new source of revenue…
[Source Advertising Age, Photo by David McNew, Getty Images]