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If the song is true that “to everything, turn turn turn, there is a season, turn turn turn,” then we’re going to need a lot more seasons for the Fiat 500. In addition to versions by StudioTorino, Diesel and Abarth, not to mention a convertible and an F1-themed run of 12, Fiat is making a special edition 500 to celebrate the car’s appearance in the movie Lupin III: Green vs Red.

The Japanese anime film itself celebrates the 40th anniversary of the Lupin III series of movies, which began in 1979 when gentleman thief Lupin III used a yellow Fiat 500. While the film is out now on DVD, the special edition Fiat 500 in yellow livery and graced with Lupin’s image won’t come around until the latter half of 2009, and probably only in Japan. If Fiat keeps this up, it might just challenge the Ford Mustang for the title of Most Gratuitous Special Editions Differentiated by Inconsequential Details.

Starting today, Europeans will be able to order the Fiat 500 by DIESEL. Yes, we know the car’s already offered with a diesel, but we’re not referring to the MultiJet engine here. This is a two-year special run done in partnership with the Italian clothing company. This style exercise is supposed to transform the 500 into an ‘Urban Survival Vehicle.” Apparently, all that’s required for “urban survival” are some DIESEL logos, new trim on the bumpers and bodywork, exclusive wheels, three paint colors, and a dressed-up interior. 100-horsepower cars also get yellow brake calipers. Seeing as how 10,000 “by DIESEL” cars are planned, we have a feeling that the folks who really want one will find a way to get one. This isn’t exactly as limited as some other 500s we’ve seen lately. Thanks to A-rod for the heads-up.

Since its debut last year, the new FIAT 500 has been one of the most talked about small cars in Europe. Now people in Berlin can share their thoughts on the 500 with th everyone in the immediate vicinity. A pair of billboards installed near the former Checkpoint Charlie reflect the words of passers-by. Along with videos and other messages, the 3,100-square foot boards also invite viewers to send a text message to a special number. The messages then scroll across a 65-foot wide ticker on each board. Presumably the messages are moderated in some way (either human or automated) before they appear on the boards, otherwise this PR stunt could get very interesting.

[Source: Fiat]