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When automakers unveiled an all-new, full-size pickup a couple years ago, copious amounts of cash would pour in for months on end. A lousy economy and a flat-lined auto industry has made the launches of the 2009 Ford F-150 and Dodge Ram far less exciting for their perspective owners, and proof can be found in the form of cash on hoods. Both trucks hit the market with substantial incentives to help push the new haulers into the hands of truck-weary Americans.

The F-150 comes with $2,000 in factory rebates regardless of cab configuration, and the Ram 1500 gets $1,000 and the 2500 and 3500 receive $2,000 in OEM assistance. The move comes as little surprise as the construction projects in the US have slowed and this summer’s $4 per gallon gasoline has scared thousands of potential buyers out of the truck market. Both Ford and Chrysler (GM?) are hoping monetary assistance will bring those buyers out of hiding and into their local Ford or Dodge dealer.

Ford’s reported decision to put its long-awaited light-duty diesel truck engine on ice for the time being could well be a result of slowing truck sales and the rising cost of diesel fuel. Indeed, the Blue Oval’s pickup sales are down by about 27% compared to last year and are a far cry from what they were a few short years ago. That downward trend in sales is partly blamed on the recent rise in fuel prices, and diesel fuel has outpaced gasoline in its upward spiral. So, while diesel engines are inherently more fuel efficient than those running on gasoline, that pricing difference is usually only made up when a truck is used for heavy hauling and towing – one reason the expensive oil-burners prove so popular in the largest of trucks. Ford’s not so sure any longer that drivers of its non Super-Duty trucks want or need a smaller diesel engine option. So, for now, Ford’s 4.4-liter diesel V8 has been shelved.

Though not in the full-size truck segment for nearly as long, Toyota’s Tundra has seen sales declines much steeper than the pickups from Ford, and the Japanese automaker has also put its diesel V8 on hold. General Motors is still on track to launch its 4.5-liter oil-burner, as is Chrysler with a Cummins-built 5.0-liter turbodiesel V8. These relatively small diesels are expected to average about 25% better fuel economy than their gasoline brethren while offering a power improvement of 10-15%. Ford believes it can offer similar performance benefits with its EcoBoost series of engines, one of which is slated for the F-Series trucks in 2010, for a smaller surcharge. We’ll see.

As is well known by now, Ford and Navistar have parted ways and the Blue Oval is developing diesel engines in-house to replace the PowerStroke lumps still being used. Slated to appear in Ford’s trucks by 2011, the new oil burner code-named Scorpion is a 6.7-liter V8 with a host of innovations, some of them seemingly borrowed from cross-town rival GM.

But the first thing you’ll notice is that mammoth radiator. PickupTrucks.com estimates that the cooler up front is up to 20-percent larger than the one on the 2008 Super Duty, and that one had already been enlarged by 33-percent over its forebear. The extra cooling could be needed for “extreme towing applications”, and if there’s one truck that’s an extreme tower, it’s the F-Series Super Duty.

The Scorpion diesel’s innards will be enhanced with reversed intake and exhaust flow, something found on GM’s Duramax diesel, and lighter aluminum cylinder heads. Nor will the Scorpion sacrifice mpg for its extra oomph: gains of 40 hp and 70 lb-ft will come with three more miles-per-gallon thanks in part to the truck’s new 6-speed tranny that’s debut as we speak on the new F-150.

There are advantages being the last automaker to debut its next-generation half-ton pickup, and Ford has taken advantage of watching its competitors roll out redone truck over the past few years. Being last to market means the Blue Oval can effectively undercut its competitors’ pricing and offer more standard features, which is exactly what it’s done for the 2009 F-150. Pricing begins at $21,320 for a two-wheel-drive XL Regular Cab model and climaxes at $44,860 for a loaded F-150 Platinum. According to PIckuptrucks.com, the base price of the ‘09 model is about $500 more than a 2008 XL model with a V6 and four-speed automatic at $20,845, but you get more standard features and all the advances that comes with the new truck. Ford also calls out Dodge by claiming a 2009 F-150 Lariat SuperCrew at $35,820 is more than $5,000 less than a comparably equipped 2009 Dodge Ram Laramie Crew Cab. And like we told you yesterday, the F-150 boasts the highest available towing capacity, highest payload capacity, and class-tying fuel economy with the new SFE model.

2009 FORD F-150

There are rumors circulating the web of a Ford truck so freakin’ cool it’d make even the most Euro-centric bloggers among us stop dead in our tracks, and if true, would make everything else do just the same.

The report claims that Ford is working on a derivative of the all-new F-150 pick-up internally known as “Raptor”. The pumped-up version of the popular truck is said to feature a long-travel suspension (developed with Fox Racing), 35-inch tires, and – wait for it – a possibly turbocharged version of the upcoming Boss V8. Essentially a Baja 1000 or Dakar racing truck available to the public, the Raptor would be capable of covering rough terrain at high speeds, and also feature distinctive bodywork wider and lower than a conventional F-150. Word of the Boss V8 finding its way into an F-150 has also led to speculation that Ford is preparing a new Lightning, but the Raptor seems much, much cooler. If given the green light, the Raptor could be a year-and-a-half to two years away. Stay tuned.

[Source: Pickuptruck.com]