No GTA IV effect on Iron Man opening
Tuesday, May 6th, 2008 by admin
Talk of Grand Theft Auto IV possibly hurting Iron Man’s opening was clearly wrong. According to Variety, the movie made $104.2 million during its opening weekend, proving Paramount’s Rob Moore right when he said that young males can carve out two hours to see Iron Man.
Variety did explore GTA IV’s impact on the home video market recently, which showed no major releases targeted at the young male demo for the week. Probably the best comparison would be to see how the Iron Man video game did in sales when NPD comes out next month, and we know we’re going out on a limb on this one, but we’re pretty sure GTA IV won that battle.
