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The Italians are great at making two kinds of automobiles: supercars and super-minis. Cars like the Lamborghini Gallardo LP560-4 and the Fiat 500 are at the top of their game, but they’re at complete opposite ends of the market. In between lies the bulk of the market, like mid-size hatchbacks, family sedans and sport-utes. The Fiat Group – which controls nearly the entire Italian automotive industry – is trying hard to break out of its shell and into everyone else’s with cars like the new Fiat Bravo, Maserati Quattroporte and this, the new Iveco Campagnola.

Okay, granted the Campagnola is not targeted towards mainstream buyers. But for a hard-core off-roader (or military procurement officer), Fiat’s truck subsidiary Iveco is now offering an alternative to the Land Rover Defender or Jeep Wrangler, only with some decidedly retro, premium touches. We brought you initial details on the Giugiaro-styled Campagnola just a few days ago, but now Iveco has released a whole new batch of high-resolution images and full details for your perusal. In brief, the Campagnola is based on the Massif, which Iveco launched just this past March, and is is powered by a 16-valve 3.0-liter four-cylinder diesel with variable-geometry turbocharger driving 176 horsepower through a locking differential and six-speed manual to all four wheels. It’s available only in green or beige, with matching steel rims and a fully outfitted cabin.

It looks like the Fiat Group isn’t quite done with reviving old nameplates for new models just yet, as its Iveco truck division has launched a new Campagnola. The original Fiat Campagnola – Italian for “country girl” – was a Jeep-style truck made between 1951 through 1988, by which time some 40,000 examples had been produced and deployed around the world. It even served as the basis for the Popemobile until replaced by a Mercedes G-wagen.

The new vehicle, which will wear the Iveco badge, unlike the original Fiat (accept in South America), is based on the Iveco Massif truck and rivals the likes of the Land Rover Defender 90, HUMMER H1 and Jeep JT concept for authentic paramilitary appeal. The minimalist bodywork, believe it or not, was designed by ItalDesign-Giugiaro, together with Fiat’s own Centro Stile. It will only be offered in a three-door, four-seat body style with a 3.0-liter four-cylinder turbodiesel producing 176 hp and 295 lb.-ft. of torque driving through a six-speed gearbox and a selectable four-wheel-drive system. Customers can order one in any color as long as it’s white or sage green, and the fist 499 will be specially-badged “Opening Edition” models. The new Campagnola will be built in Spain by Fiat’s partner Santana and sold at a price of €29,800.