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Jaguar: Next XJ “closer to Bentley than BMW”

Sunday, September 28th, 2008 by admin

The current-generation of the Jaguar XJ sedan is a perfectly capable car, if a bit boring on the eyes. Jaguar’s design language had always been daring and beautiful, but until the current XF appeared, had lately been stuck in a rut and seemed to be producing endless copies of itself. No longer, as the brand, now under new Indian management, looks to move its flagship XJ upmarket to take on the likes of Bentley according to David Blackhall, the managing director of Jaguar Land Rover in Australia. If the XF is akin to a BMW in Jag’s current line, the next XJ will distance itself as it moves up to cater to the fickle and always fashion-conscious upper crust. Considering how much we like the new direction Jaguar is heading with the XF, we look forward to seeing what the company is capable of with its range-topper, which should debut in the next 12-18 months. So, will it wear a Daimler badge?

Jaguar considering production cuts

Thursday, September 25th, 2008 by admin

Auto sales are tough around the globe and production cuts are occurring on a regular basis. Jaguar is planning to slow production at its Castle Bromwich plant by the end of the month in response to slow global sales. The XJ and XK output will be slashed due to a lack of demand. The production cut comes a month after Jaguar’s Tata-owned stablemate, Land Rover, cut its Soilhill facility to a four-day work-week in response to slow sales. One bright spot for Jaguar is that UK sales are up a substantial 12%, due mostly to the hot-selling XF sedan. Although Tata has seen some success with the XF, the Indian automaker’s reign over the British luxury marquees so far has been less than spectacular. Ford, on the other hand, has two less problem brands on its hands.

Tata: No Jaguar/Land Rover sales data for the U.S.

Saturday, September 13th, 2008 by admin

Fans of our monthly By the Numbers posts may have noticed the conspicuous absence of sales data for both Jaguar and Land Rover over the past few months. The reason we haven’t included their sales figures is because we haven’t been able to find them since Ford handed over ownership of the two British brands to Tata. The automaker from India says that it will no longer report U.S. sales data for its two newest assets because of what it calls a strategy that “stresses quality over quantity.” A spokeswoman for Jaguar tells Ward’s Auto that the brands were forced to report their numbers when owned by Ford and now, since they’re privately owned by Tata, they don’t have to. She also notes that the sales figures could create a “distorted and potentially harmful commentary.” Yeah, we suppose that happens when you sell a fraction of what your competition does. Still, Jaguar is missing out on an opportunity to revel in the relative success of its new XF, which we know has bumped up the brand’s pitiful sales performance in the U.S. Regardless, By the Numbers will no longer include spots for Jaguar and Land Rover unless someone wants to go out and count their sales by hand. Thanks for the tip, Joaquin!

2009 Jaguar XF Supercharged

Saturday, September 6th, 2008 by admin

Ford Motor Company sent Jaguar packing this year when it sold the storied English automaker, along with Land Rover, to Indian mega corp. Tata. On its way out the door, Jaguar took something special: the XF sedan. Its entire development process having been carried out under the stewardship of Ford, the XF is easily the most tasty fruit born of the cross pollination between the Blue Oval and Leaping Cat since they were first joined back in 1989. Read on to find out how the 2009 Jaguar XF Supercharge fared in the Autoblog Garage.

The 2009 Jaguar XF is the second manifestation of Design Director Iam Callum’s intention for the brand (the first was the 2006 XK) that heralds a completely new look for the automaker’s entire lineup. Based on the CX-F concept car that debuted at the 2007 Detroit Auto Show, the new XF is not just unlike any Jaguar you’ve ever seen, but it’s also distinct from any luxury sedan offered by BMW, Mercedes-Benz and Audi.

Nearly all connection with past Jaguars has been deleted save for the fluting that begins above the headlamps and flows into the hood. Next to those, however, are creases, bold lines and even a power bulge in the hood that’s visible from the driver’s seat. We generally like the new grille, the chrome split lower air intakes, and the hood that swells with testosterone, but miss the sexy cat slit headlights of the concept that would’ve put this design over the top.

The XF features a coupe-like profile that flows into broad rear fenders with a strong, high shoulder line. Yes, the rear of the XF, particularly the taillights, still looks very Aston Martin in execution, but average buyers will likely just see a shapely rear end. The XF also features chrome in all the right places with brightwork used to draw attention to particularly attractive elements like the aforementioned lower air intakes, the grille and a strip across the rear connecting the taillights that’s emblazoned with the word ‘Jaguar’ in case the uneducated wonder what it is. While the design of the XF may be polarizing, it does have some particularly fetching angles from which it looks like a million bucks.

Just as the exterior breaks from the past, entering the interior is like hopping out of an E-Type into a Star Trek Shuttlecraft. Overall it is an aesthetic gem with just a few functional foibles. The dash is dominated by a strip of silver that extends from door to door, above which our tester sported soft black leather with red stitching. Muted Oak veneer inlays are also set in the center console and on the doors. The large touch navigation screen is located in that strip of silver, which is met from below by a center console that contains large, easy to use controls for the stereo and HVAC systems. We’ll refrain from trashing Jaguar’s sluggish nav system (it’s been done to death), except to say that its slow performance takes away from a well-designed user interface and attractive graphics.

The center console itself features the interior’s most striking element: the JaguarDrive gear selector. Traditional shifters are sticks for sentimental reasons only, as many modern day automatics don’t require the mechanical motion of pulling a lever from P to D to get underway. Jaguar replaced the stick with a rotary knob that lays flush with the console’s surface when the car is off and rises to meet your hand when turned on. It’s purely theater and joined onstage by a Start button that pulses red when you get in and flush air vents that flip open. This startup performance isn’t really functional nor even impressive after a few showings, but it always elicits remarks from first time passengers.

Other trick features that set the XF interior apart include proximity sensors for the interior lights and glove box release. Instead of pushing buttons, you wave your finger in front of the front dome lights or the small circle embedded in the wood trim above the glove box. Branded JaguarSense, this technology is more functional than backflipping air vents and thus was appreciated more in everyday use.

While the XF’s instrument panel is ultra chique modern, Jaguar does a good job warming up the interior with the aforementioned leather and wood, as well as, in the case of our tester, a striking shade of orange called Spice for the leather seating surfaces. The seats were luxury car comfy, though we were surprised that the XF Supercharged didn’t have more side bolstering to prevent ejection out the side window during hard cornering. And like with most luxury vehicles, the driver is given so many ways to adjust his seat that finding the right position is a never-ending pursuit.

So far we’ve learned that the Jaguar XF has a love-it-or-hate-it exterior and an avant-garde interior, but sedans in this class sink or swim based on how dynamic they are to drive. This is where the XF Supercharged shatters your preconceived notion of a Jaguar. The heart of the beast is Jaguar’s venerable 4.2L V8 that’s supercharged to produce 420 horsepower and 413 ft-lbs of torque. While not sporting the newest tech available, the supercharged 4.2L V8 is an eager to please engine with an abundance of on-demand torque and subdued purr that’s ready to roar with a tap of your right foot.
Facilitating forward movement is Jaguar’s six-speed Sequential Shift automatic transmission, a shift-by-wire system that can click off gear changes 15% faster than the same tranny in the XK. There are also large paddle shifters that turn with the steering wheel for manual control, and we actually enjoyed using them. The shifts are shockingly fast and accompanied by a throttle blip that smooths the transition so the car stays settled when shifting during a corner.

What really shapes the XF’s personality are the transmission’s different modes, which include standard, Winter and Dynamic. Being August, we didn’t a get a chance to try out how Winter mode affected grip on slippery surfaces, but we did play with Dynamic mode… a lot. Engaged by a button below the rotary gear selector that’s marked with a checkered flag, Dynamic mode not only makes the transmission shift faster, but also increases throttle sensitivity and generally quickens the cat’s reflexes. Combine Dynamic mode with a defeated stability control system, and the fate of the rear tires is entirely in your hands. In this most extreme set up, the XF Supercharged feels like a completely different animal, one that’s much more aggressive and shouldn’t be fed by hand.


The XF Supercharged has a sports suspension with a CATS (Computer Active Technology Suspension) system that features two stages of dampening depending on whether you’re puttering around town or really pushing the car. Any change in damping levels while we were driving went unnoticed as the suspension felt firm all the time. We blame the combination of 20-inch, five-spoke wheels wearing low profile tires and a rock hard rigid body structure, as the suspension is entirely on its own in isolating passengers from road irregularities. If you can live with it, the sport suspension rewards by hustling this 4,194 lb sedan around like a running back.

While the standard XF sedan gets 12.83-inch rotors at all four corners, the XF Supercharged receives larger front rotors that measure nearly 14 inches in diameter. They’re up to the demands of a powerful sports sedan, but felt grabby during around-town driving where you’re not trying to arrest all forward momentum in an instant. The variable ratio rack-and-pinion steering also feels artificially light at low speeds, but builds up a nice weighty feel as speeds increase.

The Jaguar XF Supercharged does come impressively loaded for its base price of $62,200, which is admittedly not cheap. Our only options were an adaptive cruise control system for $2,200 and heated steering wheel for $300, bringing the total with a $775 destination charge to $65,475. That’s a premium price for a newcomer to the luxury sports sedan segment, especially one wearing the badge of a brand that doesn’t have many of its nine lives left.

Jaguar desperately needs a hit, and we think the XF lineup including the standard model, Supercharged and upcoming XF-R can ultimately deliver. In fact, we don’t believe Ford would’ve gotten the billions it did for Jaguar had it not been for this sedan that proves there are still people in Coventry who still care about the Leaping Cat.

Tata cuts Land Rover production

Tuesday, August 26th, 2008 by admin

Land Rover sales are tanking along with the rest of SUVs sold here in the States and in Europe, but strong sales in China and Russia are keeping Tata’s new luxury SUV brand to within 3% of last year’s sales volume. Encouraging sales in emerging markets isn’t enough, however, for the Indian automaker to keep from cutting production to hedge against a further worsening of market conditions. In an effort to keep production in line with sales, two shifts have been cut from the Solihull Land Rover plant and 300 workers have been moved to the Castle Broomwich Jaguar plant. Tata is also executing production cuts at the Halewood Jaguar factory where the perpetually disappointing X-Type is produced.

With Land Rover making up all the profits between Tata’s two newly owned British Marquees, the Indian automaker is keeping a keen eye on production to make sure the luxury SUV brand continues to bring in profits. If sales begin to slip further, we’d expect Tata to make more drastic cuts, and quickly.

Ford not interested in selling Volvo

Wednesday, May 7th, 2008 by admin

Focus, Ford, Jaguar, Land Rover, LandRover, Mondeo, Volvo

It’s just plain difficult to follow Ford Motor Company lately, as there seems to be more rumors about the embattled American icon than any other automaker. On any given day, all, some, or none of the Premiere Automotive Group could be for sale, and everyone from Renault to Hyundai, even the Russians, could be the most interested suitors.

In the past couple weeks, a sale of Jaguar and Land Rover has appeared more and more likely, as Ford has hired KPMG to assist in a possible sale. In a recent interview with the Free Press, however, Way Forward architect and Ford President of the Americas, Mark Fields, claims that Volvo definitely isn’t on the block. The product portfolios of the Ford brand and Volvo are far too intertwined at this point, especially in Europe, for a split to pan out in the Blue Oval’s favor. Ford will likely combine the R&D between the two brands further in North America, where Ford is working to bring down costs.

For our money, it makes sense to keep Volvo in the fold, if only because the Swedish automaker represents one of the few outright success stories in the Ford portfolio.

[Source: Freep]

Jaguar and Land Rover could strike a deal with Daimler

Monday, May 5th, 2008 by admin

components, daimler, dieter zetsche, DieterZetsche, ford, jaguar, land rover, LandRover, parts, tata, tata motors, TataMotors

The sale of Jaguar and Land Rover to Tata means that the two British marques will have to look elsewhere for the parts normally supplied by Ford. Following the news that Daimler could be a supplier to both automakers comes word from Dr. Z himself that a deal is a distinct possibility.

Daimler holds a seven-percent stake in Tata Motors, which could make an easy case for Mercedes to supply Jag and L.R. with the necessary components to wean them off of Ford. Dieter Zetsche told Auto Motor und Sport that, “If Ratan Tata approaches us regarding the supply of components, we would be open to talks.” AMG-powered XF, anyone?

[Source: Auto Motor und Sport via Automotive News – Sub. Req.]

Loder1899 builds off Jaguar XF’s strong points

Saturday, May 3rd, 2008 by admin

jaguar, jaguar xf, JaguarXf, loder1899, xf

Unlikely the atrocity that Galpin performed on the new Jaguar XF, the German tuners at Loder1899 recognized the cat’s strong points and built a set of tasteful mods around it. The package from Loder comes equipped with a new front bumper, rear diffuser and trunk lid wing, a suspension setup that lowers the XF by 35mm and a choice of either 20- or 21-inch rollers. Across the pond, buyers can opt for the 2.7-liter V6 diesel, so Loder has employed a few tweaks on the oilburner to increase output to 249 hp (from 207) and torque to 385 lb.-ft. All that kit will cost you a cool 8,000 euro in Germany, not including assembly and painting. Hit the jump for the full press release..

[Source: Loder1899 via WCF]

Rumormill: Jaguar planning Porsche 911 rival

Friday, April 25th, 2008 by admin

Tags: f-type, jaguar, jaguar f-type concept, jaguar sportscar, JaguarF-typeConcept, JaguarSportscar, porsche 911, Porsche911, sportscar

It’s full speed ahead for Jaguar, which seems determined not to miss a single beat even as it prepares to switch ownership from Ford to Tata. As if an all-new XJ flagship sedan weren’t enough to keep the transitioning British automaker busy, rumors are now circulating that Jaguar is preparing a proper sportscar, more hardcore than the XK grand tourer.

You may recognize the image above as the F-Type roadster that Jaguar unveiled to rave reviews at the Detroit show in 2000. Unfortunately, Jag’s lagging sales – and the Aston Martin ceiling – forced Ford PAG to cancel the program, but Jaguar is reportedly preparing to present the case to its new owners. However, while the F-Type would have competed with the Porsche Boxster, Jaguar is said to have its sight set on the elusive benchmark of the Porsche 911 for its newest sportscar.

[Source: The Sun]

Jaguar Land Rover CEO dies

Monday, April 21st, 2008 by admin

g_polites.jpg

Geoff Polites, who’s stewardship of Land Rover and Jaguar improved the health of both properties, has succumbed after a long illness. Polites led Jaguar and Land Rover back to collective profitability, and kept a steady hand on the helm during the upheaval surrounding the sale to Tata a month ago. While rumors swirled and pundits punned, it was Polites leadership that kept Jaguar and Land Rover on an even keel, with heads down and concentrating, instead of freaking out. Polites spent 40 years in the automotive business, and rose to CEO at Jaguar Land Rover in 2005. Both brands have strong, stylish product portfolios with name cachet, and David Smith, CFO of Jaguar Land Rover will step in as acting CEO for now. Press release after the jump.

[Source: Ford]