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Kei cars. To know them is to love them, or to tower over them in Gulliver-like wonder. Both the iridescent colored Moco and Otti feature the 0.66-liter engines common to the Kei class, meaning each also boasts 54 thundering mares beneath their ridiculously tiny hoods. Once up to speed, they run nicely, and they’re pretty quiet. But these are not cars to take when you’re late for anything.

They have lots of room inside and enough controls to operate them on public roads. They are both fine cars. The Otti adds to that with a chic little IP featuring good looking materials and colors, a power rear sliding door on the passenger side that you can open from the driver’s seat, a seriously neat set of cupholders, and the world’s smallest tailpipe.

Regarding the Moco, a rebadged Suzuki MR Wagon, Nissan says “the current generation model features a stylish exterior and interior.” The Otti is Nissan’s version of the Mitsubishi eK Wagon. It’s described as a minicar “for daily living,” and “has experienced extremely strong sales in the Japanese market.” Yes. What they said.

You can check out the Nissan 360 event site for more details on all the vehicles in Nissan’s lineup. In the mean time, be sure to check out the gallery of hi-res photos below.

Last week’s announcement that Toyota wants to raise its stake in Subaru’s parent company Fuji Heavy Industries looked to have no down side. Subaru gets $300 million with which to build a new factory, Toyota gets greater access to FHI’s high tech batteries for hybrids, and both get to build the affordable RWD/AWD coupe that we’re all waiting for.

But the bean counters in Toyota City have noticed that Subaru’s kei car division spends a fortune on developing quirky micro cars such as the supercharged Vivio that Colin McRae campaigned in his first rally (above), the worlds smallest four-seat convertible (below) and the fabulous R2D2. The trouble is, profit margins on such marvels of engineering are wafer thin, and that is not the Toyota way. So, come the next decade, Subaru will only sell OEM kei cars made by another member of the Toyota family, Daihatsu.

Most analysts think this this is a good idea, but this one ain’t so sure. Eighteen years ago I bought a rear-engined rear-wheel-drive Subaru Sambar. It was such a hoot to drive that I traded up to a Rex, then an RX-R, then a WRX and I now drive a Forester STI. In all likelyhood, my next car will be an Impreza STI.

Will rebadged Daihatsus garner such brand loyalty from young buyers in 2010?

source:autoblog