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Wired magazine got in the queue for some face time with Bob Lutz at the Detroit Auto Show, and came back with a quote that’s raised a few brows. When asked what the target market for the car would be, Lutz said “I don’t know. You’d like to have it at about $30,000 for the customer, but what I’m hearing from the team is we’re not going to get there…. [I]f it costs closer to 40 than 30, well, that’s too bad.”

The issue is the timeline. His engineering team said that if they had more time they could cost-optimize the car, but Lutz doesn’t want to wait for that. As for the recent go-round about when the Volt would appear, November 2010 is such a firm deadline in his mind that when it comes to the internal team, his only question is: “What is there about November 2010 that you don’t understand?”

Lutz must know how important it will be to price this car competitively. A $40,000 Volt before you start checking options boxes will do a lot to keep people looking elsewhere for green options. For Lutz, though, the Volt — like the moon landing — is much about prestige, saying, “If it doesn’t work, it’s not fatal. But if it does work, it will be sensational.” It is also just as much about a return to the kind of design and technological form that the marque hasn’t seen in a long time. “GM’s credibility is rapidly returning and it’s beginning to be reflected in the marketplace.,” Lutz said, “[b]ut there is no doubt you’d like to be able to leapfrog Toyota and come out with a car they aren’t ready to do. There’s nothing magic about the technology. Two or three years after the Volt is introduced, everybody will have something like it. We’d just like to be first for once.”
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In the fuel economy and future tech debate, the hybrid vs. diesel vs. hydrogen fuel cells vs. smaller cars and smaller engines always provokes a fair bit of discussion among Autoblog commentators. At this point, no one yet knows what’s going to win since nobody knows how the volatile mix of products, timelines, prices, regulations, legislation, state standards, and gas prices will ultimately pan out. Bob Lutz’s prediction is that diesels, at least as far as the US is concerned, won’t be much of a factor.

His reasoning is simple: “I think customers are going to say, ‘Wait a minute. At equal fuel prices I’m paying $4,000 more for this.” Unlike many countries in Europe, the US offers no incentive for people to buy diesels. In the States the price of a diesel vehicle is often more than $1,000 higher than that of a gasoline-engined car, and diesel fuel is just as expensive as gas (throughout California and other states, it’s slightly more expensive than premium unleaded). In that case, Lutz’s opinion is that just about all the customer will glean from an oilburner is a higher car payment.

Lutz sees diesel uptake in the US hovering at about eight-percent. The technology he sees as winning the day: ethanol. It’s clean, it’s easy to integrate into the refueling infrastructure, and it “doesn’t require a change in consumer behavior.” (Except for the people in emerging markets who’ve seen the price of corn skyrocket.) For another take on the fuel economy battle, according to Kelly Blue Book, 40-percent of US new car shoppers think hybrids are the future, with just 17-percent citing flex-fuel.
[Source: The Car Connection]

A four-banger in a Camaro! Blasphemy you say? Could be, but what four-pot are we talking about? In this case, the General’s car czar Bob Lutz suggests that the new 2010 Camaro due next February could offer the same 2.0 liter direct-injected engine used in the Saturn Sky Redline, Pontiac Solstice GXP and the SS versions of the Chevy HHR and Cobalt. Before dismissing the turbo-four immediately, consider the top-of-the-line engine options the Camaro offered after the last oil-embargo-driven doomsday. In ‘72, the big block 402 engine offered just 240 horsepower; in ‘73, the Z28 was equipped with a 245-horse 350 and by ‘75 the hottest option underhood made only 155 horses. Ouch. The 2.0 being considered for the Camaro punches out 260 horsepower, and based on our time with the engine, you feel each of them as you run up towards the redline. The next step-up will likely be a version of GM’s 3.6, as offered in the CTS and G8, also making around 260 horsepower.

Other Camaro tidbits mentioned by Lutz: it will be priced higher than the Mustang, as GM sees the Camaro as a higher-end offering. Specifically, Lutz suggests that the Camaro will feature a much better interior than the ‘Stang, along with its inherently better independent rear-suspension arrangement.

Perhaps a bigger question to ponder is how bad will the performance industry be impacted by new fuel efficiency standards along with the ever-tightening emissions regulations. Just so long as carmakers such as GM continue to offer engine options like their 2.0 liter DI four-banger, the performance drop-off won’t be nearly as drastic as it was back in the mid-70s. Thank God for that!
source:autoblog