Men Free Blog

General Motors and Hollywood’s little gold statue have been friends for 11 years, but with a reduction in its marketing and ad budget, the U.S. automaker has walked away from high profile events such as the Super Bowl, Emmys, and Oscars. Thankfully for ABC, the multimillion-dollar breach in the 2009 Oscars telecast created by GM’s departure has been immediately filled by Hyundai.

As of now, Hyundai has only signed on to take over an unknown quantity of the $1.7-million-plus ad slots – it isn’t known whether the Korean automaker will completely replace GM’s presence at the awards. Along with a new agency, and an increased marketing budget – and all those SEMA cars – Hyundai’s ad buy is another measure of its confidence in the new Genesis and its push to move into premium territory.

Ford sponsored the Toronto Raptors back in 2006, and one of the promotional ties in the deal was a special Ford Fusion Raptors Edition (here is the promo video). The car is replete with a magical selection of colors and images on the outside, and basketball-themed colors and textures inside. Check out that b-ball steering wheel, and those seats, and the TV in the trunk that would allow you to both ruin your eyes and watch games at a truly awful angle. If nothing else, we’re impressed that it took two and a half years to show up on the used car sales floor. Less surprising is the fact that it’s only done 5,900 kilometers in that time. It can be all yours for $25,000 Canadian… or you can just check out the high res pictures below. Thanks for the tip, Lance!

Just in case you haven’t learned enough about the forthcoming Samsung Instinct from our hands-on gallery / UI video walkthrough, Sammy has launched a promotional website designed to give you the skinny. Within the site, you can peer at a handful of press shots, get schooled on all of its features and sign up to be notified when it’s ready for your hands to be wrapped around it. Nothing too exciting, but those with the Instinct high on their list of next mobile to own will surely find it worth the click over.

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According to Audi, well, all that “ye olde worlde traditional luxury” stuff is great, but it’s not the new hotness. Scott Keogh, marketing head for Audi of America, says that the key now is to combine the values of old European luxury — high quality and traditional prestige — with new, West Coast luxury values of “a more casual attitude, a sense of Zen and spirit and those types of things.”

Audi aims to define that trend, though it doesn’t say exactly how. Audi’s upcoming Godfather-themed Super Bowl commercial is meant to exemplify the idea, as the movie is about a shift in power from the old to the new. Audi wants to assert itself, but it doesn’t yet have the same perceived prestige of its German foes, a lot of which has to do with the fact that understatement is still the guiding principle in its car design. Audi makes some terrific cars, but it simply won’t get big volume from the lifestyle crowd with handicaps like that. And as to how exactly Audi plans to incorporate “new-age” and “Zen and spirit” into its car design — could yoga mats replace floor mats in the A5 Sportback?

[Source: Auto News]

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Nothing shows your complete and unwavering devotion to a handset maker like buying an ultra-rare vehicle with its logos on there, wouldn’t you agree? Those vigorously nodding up and down (well, those vigorously nodding up and down in Brazil) can get set to grab a limited edition Renault Sandero, which will come “fully equipped with Nokia’s navigation system and [undisclosed] car add-ons.” The super-special Sandero will come stocked with an N95 and cost around €17,650 ($27,693), but you’d better hurry, as only 1,000 of these niche motorcars are being built. It’s like Nokia heard your cries for letting the chance to nab one of those co-branded Twingos slip through your too-busy-texting thumbs or something.Read

Marketing its wares straight to consumers is old hat for HTC in the Old World, but stateside? Not so much. That’s not to say the HTC name is a total unknown in North America; there’s been the odd Advantage here and Shift there, but by and large, we yanks know the Taiwanese firm better for its relatively anonymous efforts in the likes of the AT&T Tilt, Verizon XV6900, Sprint Touch, and countless other carrier-branded devices. That’s about to change, though, with a full-court press of TV, print, outdoor, and online advertising targeted squarely at the US market launching this week. The company’s first ad in the campaign is posted to YouTube — no new products here, sadly, but it’s an encouraging sign to see that one of the world’s most prolific ODMs and smartphone manufacturers now thinks that the American market is mature enough to be dealt with directly. The announcement of the US-spec Touch Dual was a good start, and now, we look forward to seeing a whole heck of a lot more where that came from.

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