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Mercury Sable and Taurus X dead next year?

Sunday, September 7th, 2008 by admin

Mercury, after nearly being introduced to oblivion, was rescued from the void because Ford needs a brand that could be devoted to small cars. The Ford brand, still fighting off oblivion itself, has recently been devoted to fresh, new designs that provide consumers the flair and features they’ve been looking for.
Two of the hitches in those plans are the Mercury Sable and the Taurus X. The Sable, sister of the Ford Taurus, has remained so unloved that even Jill Wagner couldn’t save it (through no fault of her own). In these days of the Flex, Edge and Escape, the Taurus X is a conveyance from the Myocene era. To paraphrase Sesame Street, two of these things are not like the other… and so they are being killed, according to The Detroit News.

Ford hasn’t confirmed the demise of the two cars. However, sales of both are in decline, they fall outside the missions of their respective brands, and Ford is furiously retooling plants and planning new rollouts. In light of all that, the real question might be: why put off until tomorrow…

Ford brings summer incentives to buyers

Wednesday, May 7th, 2008 by admin

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In a move that’s as predictable as the sun rising in the east and setting in the west, automakers are beginning to offer more sales incentives to boost summer sales figures. Ford is no exception, and as of today, those willing to drive away in a new Blue Oval offering can benefit from zero-percent financing on all new 2007 models. Want to buy a pickup or SUV? Ford will cut you a check for $2,007 in addition to the no interest financing for 36 months. However, Ford and Mercury CUVs aren’t benefiting from the cash back offer.

[Source: Detroit News]