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Lutz: Saturn Astra too expensive, not profitable

Monday, September 8th, 2008 by admin

Car buyers here in the States are clamoring for fuel efficient transportation, but so far the Saturn Astra hasn’t been on the top of buyers lists. The Astra is a smash hit in Europe and we liked it during its short stay in the Autoblog Garage, but it may just be too expensive compared to the competition with a starting price of $16,495. General Motors isn’t keeping the price high to make a profit on the small volume import, either. GM vice chairman and quote master Bob Lutz told Automotive News that the Belgian-made Astra isn’t profitable in the U.S. at all anymore due to the weak value of the Dollar vs. the Euro. The Astra has gone up in price by $500 since its introduction to reflect the broadening gap between the two currencies, and the price hike was implemented only to lessen the hit from the currency exchange. The Astra is not just a financial burden for the General – it isn’t exactly a sales success, either. GM has sold only 7,914 so far this year, which is far below the projected pace of 25,000 annual units. Part of the problem is that few people actually know the Astra exists, and those who do may not want to pay the relatively high price of entry.

Officially Official: Opel Insignia revealed

Friday, April 18th, 2008 by admin

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After a few leaks and an assortment of GM-sponsored “spy shots,” the Opel Insignia is here. Take note. Aimed to compete in Europe with the Ford Mondeo, Honda Accord, Mazda6 and Citroen C5, the Insignia is set to replace the aging Vectra and could come Stateside sporting a Saturn badge.

The sleeker, sexier Insignia takes a few cues from the GTC concept that helped to inspire the new sedan, with a taut fascia, muscular stance and deeply drawn side blades that extend from the front fenders to run parallel with the side sills. The old V-bar has been nixed in favor of a wider grille, complimented by a pair of intake ducts and the new Vauxhall logo. “Smart” headlights feature daytime running lamps standard and there will be an option for LED lighting on higher-spec models. The rear is sufficiently swoopy, with a tapered tail and smooth haunches, while the rear badge plays double duty as adornment and trunk release button.

The Insignia is 21 cm longer and five cm wider than the Vectra it replaces, and legroom shouldn’t be an issue since the Insignia gets an additional 35 mm tacked onto its wheelbase. Three models will be available, including the standard saloon (above), a hatchback and a wagon.

Power is provided by a choice of three diesels or four gasoline-powered engines, with the former producing anywhere between 110 hp to 160 hp, and the latter putting out 115 hp from the standard four-cylinder or 260 hp from the range-topping V6. Power is channeled to either the front or all four wheels through a six-speed manual or six-speed automatic. A VXR model is likely to be revealed sometime next year.

The Opel Insignia will be available for a meet and greet at the London Motor Show this July and will hit showrooms in the UK this October.
source:autoblog