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Standards - Part 10 - Our Google which art in…

Monday, April 14th, 2008 by admin

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This is a follow on article in the series on transparency and standards.

The previous article examined how both Google and Yahoo have agreed to the standards outlined by the IAB but have not flowed the transparency down to domain owners. Because our industry is so small it’s been suggested that many of the strange policies that come down from on-high in both Google and Yahoo are often not aimed at us but others and domain owners just get caught in the cross fire. I personally don’t subscribe to this view as it would appear to mean that there are a lot of policies that “seem” to be impacting domain owners on a regular basis for the benefit of Google and Yahoo. Although there has been some consolidation the domain industry is still incredibly fragmented at each of the industry levels. I’m still amazed at the number of reasonable sized domainers that I’ve never met before but suddenly popup at one of the domain conferences. There are still too many parking companies and this is despite the recent closures of a few of them. In this fragmented market both Google and Yahoo can really do what they want and there really isn’t anyone large enough that can oppose them. There also isn’t a co-ordinated effort from domain owners to aggregate their traffic now or any time into the future. As an aside it’s been interesting to see how both Google and Yahoo have been restricting the number of new parking companies being launched by raising the “volume of traffic” bar before you can qualify for a direct agreement. While doing this they appear to be ensuring via their contracts that no parking company is achieving market dominance. It’s a very unusual industry that doesn’t have a single dominate player and whole group of companies fighting for second position. There does not appear to be a clear stand-out domain parking leader but rather quite a number of companies that are vying for first position. The real clincher has been the way that both Google and Yahoo are purposefully stifling innovation in the parking industry. The restrictions placed on template design, the development of other potentially lucrative revenue streams and a host of other innovate ideas is incredible. This could be seen as a blatant misuse of market power to reduce the ability of the industry to move forward. To understand what this all means we need appreciate the power of domain traffic. The following is a quotation from a case study conducted by Google in 2007 when they compared the conversion rates of domain versus search traffic for a particular customer. “When we analyzed the results, we were shocked. We didn’t expect to see that domain park sites can bring in the quality of traffic necessary to result in twice the conversion rates, at a cost-per-click that’s equal to that of search.”      When I read this report I congratulated our whole industry on the fact that we’ve managed to negotiate our way out of 50% of the revenue stream. It also means that although we are only 3% of Google/Yahoo’s revenue line we are actually punching at the 6% level of effectiveness. For the past 2 years Google has been reducing its margins to acquire greater volumes of traffic moving them down from 22% (Q1, 06) to 12% (Q4, 2007) (source: Google quarterly report). To put this in context if advertisers paid $1 per click (EPC) in Q1 2006 typical publishers would have been paid 78 cents (ignoring parking companies for the moment) and likewise in Q4 2007 they would be paid 88 cents. This would give an overall increase of 12.8% over 2006/7 but this is not the case for the domain channel. Since the domain channel is converting at double search our EPC was effectively 39 cents in 2006 and 44 cents in 2007. In reality the experience of many domainers has been that EPC rates have fallen by approximately 50% over the same period of time. This means that in 2007 we are being paid 22 cents while other publishers are being paid 88 cents for every dollar of advertising. The domain channel is cross subsidizing other content channel traffic such as mySpace and that they are reaping the benefits of our success. This is not surprising as the mySpace traffic is notoriously bad converting traffic. If you were Google I don’t think that this sort of information is actually what you want to communicate to today’s market. It’s much easier to make a multi-billion dollar deal look a lot better by reducing the income levels of a highly fragmented market and aggregating all the numbers together in a report for the analysts. Isn’t it nice to be needed! Source: Posted by Michael Gilmour — Original post on on Whizzbangsblog — March 17, 2008 

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And Our Best Domain Names Are …

Monday, April 14th, 2008 by admin

Looking at our top domain names, here are some patterns we may all learn something from:

1. One or two word generic (descriptive) domain names, all .com

Self explanatory.
 2. Traffic is usually strong and/or constant.

Massive traffic on some of the single word domains (hundreds or thousands of unique visits per day) isn’t unusual however, the more traffic a domain has the less targeted the likelihood. It is unusual to find domains which have a lot of traffic and are also extremely targeted and commercial. Those domains, if you are lucky to ever find one, can do thousands of dollars per day with a simple PPC page.

3. Commercial keywords seems to perform the best, however, others may do well over time as well

What isn’t commercial today may be commercial tomorrow. This is the true hope of generic domain names which may have strong traffic but poor performers today. Reminds me of a domain we bought in 2002 for some 22K where back then, it would take 25 years to get ROI on. Five years later the domain is making x50 of 2002 numbers and I believe will do extremely well in years to come.

4. In most instances our best one word domains have less then six letters, two word domains have less then 12 letters

Self explanatory.

5. Our best domains do not have hyphens, numbers in them.

The best domains do not have hyphens, numbers. There are some exception to this rule if you own domains such as 411.com , 911.com , 360.com , or 365.com . Again, those would be the exceptions.

6. Our current best PPC performing domain was essentially bought for free.

Read more about it here .

7. Our best traffic domain was bought on eBay

A generic/descriptive domain that gets massive traffic due to an existing popular site. The way to keep such domains it to treat them with extreme care, avoid anything that may be related to the trademark owner’s content, usage.

8. Our best PPC performer long-term was also bought for 12$ when expired in 2000

More about it here .

9. Most of our best domains were bought regardless of traffic numbers

No secret we like simplicity . We got extremely lucky over the years focusing on what makes sense versus what gets traffic. Most of the old domainers in the space, those who got into the game early (Roy Messer, Rick Schwartz, Scott Day, Castello brothers, Greg McLemore, Garry Chernoff, Anything.com, others), since there was no market for traffic back then, have done the same.

10. We hardly ever quoted prices for our best domains, and we have never sold any.

Proud to say we kept all. Before being domainers, we are first collectors.

And one last point to note, doing the right thing pays and pays well. One of our best domains, a domain that if we put on the market today will fetch 3+ millions on a rainy day, was virtually given to us for pennies on the dollar simply because we went out of our way to help someone. This happened to us few times so far with other domains as well. I will write more about this story soon.

Source: Posted on TheConceptualist by Sahar Sahid — Reprinted with permission — April 2, 2008

Willcom’s D4 MID pumps Vista on Intel Atom, into our hearts

Monday, April 14th, 2008 by admin

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Check it out, ’cause you’re looking at what must be the world’s smallest QWERTY device capable of running Windows Vista Home Premium SP1. At least it will be when it makes its debut in Japan come June. Measuring just 188 x 84 x 25.9mm and 470grams, all that power / battery conservation / smallness of the Willcom D4 (aka, Sharp-built WS016SH) comes courtesy of a 1.3-GHz Atom processor pumping away beneath that sliding / tilting 5-inch, 262k color, LED-backlit 1,024 x 600 touchscreen hiding a 64-key QWERTY keyboard. Inside you’ll find 1GB of memory, a 1.8-inch 40GB disk, 2 megapixel camera, Bluetooth 2.0+EDR, microSD slot, HD audio codec with mono-speaker, and Opera browser riding atop Japanese PHS (W-SIM) or 802.11b/g WiFi. Hitting Japan for ¥128,600 (about $1,254) — a lot less with 2 year contract. And with Willcom experimenting with Android, don’t be surprised to find this released in an alternate form later in the year or early ‘09. Engadget Japanese is at the launch event with plenty of hands-on images in the gallery below.

Update: Whoa, weird. Our Japanese colleagues are telling us that there’s an optional Bluetooth, companion handset for making calls over W-SIM. Gallery updated with new pics.

source:engadget

Wedding cake toppers reflect our high-tech, loveless reality

Sunday, April 13th, 2008 by admin

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“Dude, I totally just got married! No, I’m serious — can’t you hear the organ playing?”
source:engadget

Testing our spirit

Wednesday, March 26th, 2008 by admin

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And when it finally rained, it poured, writes Simon Mann.

The ‘Big Dry’ and climatic events were common themes helping define the Australian condition in 2007. The calendar year provides natural bookends of summer and heat, and with them comes the peril of bushfire, but this year that threat extended well into the autumn and was already cranking up again by early spring.

And when rains finally fell, they did so in a deluge that bore witness to Dorothea Mackellar’s anthem about a sunburnt country with its “droughts and flooding plains”.

With dour understatement, the Country Fire Authority officially labelled 2006-07 “a very difficult fire season”. The numbers told why – nine total fire bans and 11 partial bans were imposed throughout Victoria, double the number of the previous year; a mammoth blaze engulfed the Great Dividing Range, burning for a record 69 days straight and charring 1. 3 million hectares (an area the size of Greece); 64,000 calls to the state’s bushfire information line were logged, six times more than in previous years.

And by late September, when thoughts were turning to the Grand Final, the spring racing carnival and “schoolies”, the heat was searing again, with lightning strikes setting off blazes across the state. Were these extremes the likely result of climate change and a pointer to the future, or just freakish weather? Either way, the bushfire season now seems eternal, and never before have such demands been made of the CFA’s 60,000 volunteer army.

Gippsland copped more than its share of heartbreak when floods followed the fires. In fact, June was a cruel month: storms lashed the eastern seaboard, wreaking havoc in the Hunter Valley and central coast of NSW, where nine people died, including a family of five whose car was swept into a ravine when part of the old Pacific Highway collapsed beneath it. The storms pushed the freighter Pasha Bulker onto Nobby’s Beach, near Newcastle, where it remained liked a beached whale for nearly a month.

Within days of the NSW battering, the worst floods in decades left eastern Victoria awash. One man died, hundreds were left homeless, roads were severed and towns isolated after days of torrential rain. Some parts of Gippsland recorded falls of more than 100mm in 48 hours. In November, the rivers swelled again, causing residents in Tinamba and Newry to evacuate their homes for the second time in a year.

Such drama can surely test the human spirit. But sometimes Australians invite such examination, with varying fortunes. An extreme example was lone kayaker Andrew McAuley, who tried to paddle from Tasmania to New Zealand and disappeared, presumed drowned. At 7.15pm on February 9, he was within sight of South Island. But an urgent radio plea proved the portent of disaster: “My kayak’s sinking. I need a rescue.

“While adventurers were pushing the boundaries, Australian scientists were claiming new frontiers. The bionic eye came closer to reality. Within a couple of years, Melbourne’s Eye and Ear Hospital is expected to start implanting the microscopic camera device that can restore sight. And at Sydney’s Children’s Medical Research Institute, scientists made a breakthrough in the study of a substance in cells linked to 85 per cent of cancers. They cracked the makeup of an enzyme (telomerase) that gives cancer cells longevity; the “find” could lead to a single drug to treat almost all tumours, including breast, colon, lung and prostate. And Professor Colin Masters was awarded the Victoria Prize for unlocking some of the mystery of Alzheimer’s disease.

Such scientific enterprise was welcome news for Australians generally – all 21 million of them, the milestone having been reached in June.

The nation’s melting pot remains typically cosmopolitan, but debate about Australia’s ethnic makeup and how best to accommodate new arrivals came to the fore in September, when Sudanese teenager Liep Gony was bashed to death in Noble Park. The incident and tensions in the south-east Melbourne community appeared to underscore a decision by former Immigration Minister Kevin Andrews to cut Australia’s African refugee intake. His reasoning, in part the “inability” of Sudanese people to integrate, was blamed for fuelling riots in which a policeman was injured.

Andrews reiterated the privileges of being Australian when introducing the former government’s multiple-choice citizenship test in which migrants and refugees needed to know the nation’s capital, national flower and national anthem, as well as historical pointers and sports trivia.

In its first week of application in October, 297 people sat the test; 51 of them failed. One of the test’s questions is: ‘Who do you call the elected head of a state government?’ Premier, obviously. In Victoria, it was a title shared by two men in 2007.

In early May, Steve Bracks was trotting the world stage, meeting Californian Governor Arnold Schwarzenegger to discuss climate change, and being seen with officials from New York to London. It turned out to be a farewell tour of sorts – Bracks resigned his office on July 27, after eight years. Deputy Premier John Thwaites also quit. Treasurer John Brumby was named as Bracks’ successor. There was speculation that son Nick’s late-night drunken car crash a few days earlier was a tipping point in Bracks’ decision to put family time ahead of fanfare and factions.

There was something of a cascading effect. In September, Queensland Premier Peter Beattie also quit while he was ahead, paving the way for the state’s first woman premier, Anna Bligh. Then, in November, Clare Martin quit as the Northern Territory’s chief minister.

While politics remained a staple of the year’s hard news, so did crime and tragedy. A Winchelsea man, Robert Farquharson, was sentenced to life in prison for the murder of his three sons, whom he had driven into a dam and abandoned on Father’s Day, 2005. Around the same time, a judge ruled inadmissible much of the evidence against Carol Matthey, a Geelong mother accused of killing four of her children. Prosecutors claimed she had smothered them one by one over five years.

New chapters were written in Melbourne’s gangland war: kingpin Carl Williams pleaded guilty to three murders and was sentenced to 35 years’ jail, while drugs dealer Tony Mokbel, already sentenced in absentia to 12 years’ jail, was tracked down to Greece and faced extradition on more than 20 new charges, including two of murder.

Notorious killers were also in the news. Homicide squad detectives were rounding on child killer Derek Percy over a string of decades-old unsolved child murders, and Peter Dupas, already serving life sentences, was found guilty of the stabbing murder of 25-year-old Mersina Halvagis while she tended her grandmother’s grave in Fawkner Cemetery in 1997.

The judge praised the investigators’ tenacity and said the trial was important because “victims matter”. He told the court: “Ms Halvagis matters. Every victim matters.

“Two other crimes gripped Melbourne. An early-morning CBD shooting rampage in June left local solicitor Brendan Keilar dead and two others injured, including Dutch tourist Paul de Waard, later commended for his heroic efforts to detain the alleged gunman Christopher Wayne Hudson.

Meanwhile, the plight of a little girl found abandoned at Southern Cross railway station on September 15 also captured imaginations. She was dubbed “Pumpkin” because she was wearing Pumpkin Patch clothing. As details emerged, it was learnt that the girl was three-year-old Qian Xun. The hunt for her father became a homicide investigation after the body of her mother, Anan Liu, was found in the boot of a car near the family’s home in Auckland. Her father, Nai Yin Xue, became the subject of an international manhunt and remained at large after fleeing Melbourne for the US. A Family Court judge in Auckland granted custody of little Qian Xun to her maternal grandmother, Liu Xiaoping, who would take her to live in China.

In late May, one of Australia’s most divisive political and social debates reached a denouement of sorts when David Hicks arrived home in Adelaide after more than five years in the Guantanamo Bay prison, where he had been held by US authorities who declared him a prisoner in the war on terror. Upon his return, Hicks was transferred to Adelaide’s maximum-security Yatala Labour Prison. In March, he’d been sentenced to seven years’ jail, with all but nine months suspended, the remainder to be served at Yatala. His scheduled release this month comes with an order restricting his freedom.

The year was also marked by inexplicable tragedy. At Kerang in June, a V-Line train was derailed when it collided with a truck at a level crossing, the impact tearing apart its carriages and leaving 11 passengers dead. They included a Rowville mother and her two young daughters, a Swan Hill great-grandmother, and a Robinvale farmer and sports identity and his teenage daughter.

Early in the year, a horror smash in Melbourne’s Burnley tunnel caused a conflagration that incinerated vehicles and their drivers. Three people died, including former Olympic cyclist Damian McDonald.

And in a fateful piece of symmetry, year-end threw up another terrible event when four young men burnt to death in a vehicle that left the West Gate Freeway at top speed on a Sunday evening this month.

Police believed the Commodore was racing another car at speeds of up to 160kmh shortly before it careered out of control and into a tree. Despite the evolution of safety devices, speed traps and driver education, Victoria’s annual road toll stubbornly refuses to fall below 300.

Simon Mann is a senior writer at The Age

source:smh