click analytics

Dodge developing Challenger SXT, could be Canada only

Thursday, September 25th, 2008 by admin

The Dodge Challenger SE is a good-looking coupe that dealers say is selling very well. We liked the base Challenger SE because it carried most of the styling cues of its far more expensive and fast SRT8 sibling at a reasonable price, and we can’t wait to try out the mid-level HEMI-powered R/T. Chrysler is now looking to add still more visual bark for its bite-less V6 Challenger with an SXT trim package. Chrysler of Canada is researching what the SXT Challenger should look like, and the Pentastar recently displayed a mock-up of the coupe at the Georgian College Autoshow in Barrie, Ontario, Canada to gauge interest. Chrysler surveyed Canadians regarding whether the SXT Challenger should receive a racing stripe, and also gave onlookers a choice of an 18-inch Mopar rim, or some played-out chrome rims. Chrysler also asked how much the SXT package should cost, and we’re hoping our northern neighbors checked the “Less than $500″ box, if only because the other choices were more expensive. The Cheers and Gears forums suggest that the SXT model may be for Canada only, but we have no information either way.

Chrysler turns museum into non-profit, asks dealers for donations

Tuesday, May 6th, 2008 by admin

Chrysler, Nardelli, Pentastar, Walter P. Chrysler museum, WalterP.ChryslerMuseum

Chrysler’s over-sized dealer-body has been struggling with the Pentastar’s shrinking market share, but that’s not stopping Chrysler brass from asking them for donations for the newly non-profit Walter P. Chrysler museum. Dealers are being asked to contribute $5,000 apiece to help keep the museum up and running, and in turn Chrysler is changing the museum’s name to the Walter P. Chrysler Founding Dealers Society. Dealers that participate in the program will get their name added to the Founding Dealers Society Donor Wall.

While it’s well-known that Chrysler is working hard to shrink non-core costs, the 70-vehicle museum only has six full-time employees, which doesn’t meaningfully impact the bottom-line. The program is strictly voluntary as well, so no dealers will be unwillingly hurt during the funding of this museum.

[Source: Automotive News - Sub. Req.]