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Shanghai Automotive Industry Corporation debuted the Roewe 550 over the weekend at the Auto China show in Beijing, and it joins the 750 in a lineup that was designed and engineered entirely in Britain. For those who don’t remember the story, a little history lesson might be in order. SAIC fought long and hard against cross-town Chinese rival Nanjing for the right to purchase the bankrupt English automotive brand Rover. SAIC won the battle, but didn’t secure the rights to the Rover name. Hence, Roewe was born and the 750 debuted as a rebadged version of the Rover 75. The Roewe 550, however, is its own car with a design that doesn’t carry forward any obvious cues from Rover. Based on a shortened version of the Rover 75 platform, the 550 was reportedly being developed before MG Rover bit the dust in 2005, and SAIC has made sure to keep the car palatable to European tastes as it plans to sell the 550 in Europe eventually.

The 550 features a clean and tasteful exterior design, though some at the show note its interior isn’t made of the highest quality materials. We do, however, like the digital gauge cluster that wraps around the analog tach, as well as the flush nav screen. The 550’s available engines, however, are not as impressive and include the same 1.8T and 1.6L K-Series four-cylinders, as well as a 2.0L diesel, that were sold in Rovers before the company collapsed. Autocar points out it’s also possible that the 550 could be badged as an MG in Europe, as SAIC recently bought its rival Nanjing, which settled for buying the MG name when it lost the bid to own Rover’s assets.

[Source: Autoblog Chinese, Autocar]

Every now and then, you have to eat crow. This is one of those times. Early spy shots of the Roewe 550 had me thinking it was nothing special — and far from beautiful. Subsequent spy shots cast it in a better light, and now, with the release of official images of the final car, it’s clear that this is a big deal for the Chinese automaker. The headlamps still seem a little weird — they’re sort of shaped like old telephone receivers — but the whole package is well done and attractive inside and out.

The interior gives off the Euro-modern luxury feel of a BMW, with a wide, hooded IP that houses a nifty looking gauge cluster and the to-be-expected nav/multimedia screen. Outside, it’s got a sleek, attractive profile that you’d expect to see coming from a premium European or Japanese automaker, but probably not China. So much for that. This is a very nice-looking car, period. Now, assuming it can handle a crash without turning into one of the death traps from a Saw film, it would seem that Roewe’s got something really good here. We’ll follow up when the big unveiling takes place in Beijing.

[Source: Auto Sina]