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Mercedes-Benz took the easy route when it comes to making its current CLC, using the previous C-Class coupe as a starting point instead of engineering a new entry-level model from the latest C-Class platform. That may be about to change, as CAR is reporting that MB will introduce a proper C-Class coupe to replace the CLC. The new model will ditch the cut-off hind-end of the current car, which isn’t quite as pretty as its competition from Audi and BMW. A soft-top convertible is expected to follow a few months after the new 2010 C-Class coupe is introduced.

Moving up the Mercedes line, a new E-Class coupe is also in the works to offer a direct competitor to the Audi A5. We wonder if a “shooting brake” style hatchback could be offered as well. In any case, the two-door will lose its CLK nomenclature in favor of being known simply as a coupe. Also dead is the CL moniker, which will be replaced with an S-Class coupe. In addition to the expected gasoline and diesel-powered models, hybrids are expected to be offered across the entire Mercedes-Benz range in an effort to lower fuel consumption and carbon emissions.

Mercedes-Benz may decide to call a coupe a coupe starting next year. If you want a CLK after 2009, you might have to settle for an E-Class Coupe or E-Class Convertible. Want a 2-door S-Class around the same time? Then you’re after the S-Class Coupe. We don’t know the reason for the potential name changes, especially since the cars have such great equity — and taking eight minutes to say E-Class Coupe Black Series doesn’t have nearly the to-the-point hotness of CLK Black Series, even though it’s the same number of “syllables”. The CL change might make more sense as the car wasn’t a huge sales success, but drop those letters in conversation and you still get a forceful point across. We can only hope that the bard was right, and that a rose by any other name…