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Spawn of Volt: More details on more variants

Saturday, September 20th, 2008 by admin

GM is not going to let the Volt or its E-Flex powertrain get lonely. The first Volt — the one due in late 2010 — hasn’t been finished yet, yet is so popular that GM is publicly theorizing about how far it can spread the technology through the empire. Ideas include a smaller car with a smaller battery pack that could go 20 miles on pure electric, and be much cheaper. A proper wagon, just “a little bit bigger,” could also make the cut.

And those variants don’t all need to be Chevrolets. Other GM brands will certainly be blessed with Volt technology, if not an outright case of brand engineering. Cadillac is one of the wolves thought to be circling the Volt’s henhouse, and using Volt systems in a Caddy might allow GM to make a profit on such a car without tax breaks. If there were a more economical Volt with a shorter electric range, Saturn would seem to be a prime candidate.

It looks like the sole E-Flex powertrain option not planned is an electric-only car, one without a range-extending gasoline engine. GM feels that people would find it too risky to have no backup. But back to that first car, the plain vanilla Chevy Volt that’s still two years away from showrooms – a Volt team member doesn’t appear to have forgotten the prime directive: “You always have to do the first car right and well.” Amen.

Saturn officially hip, launches blog and social networking site

Friday, April 18th, 2008 by admin

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GM is working hard to ensure that its newest automotive division, Saturn, is considered cool, hip and edgy. In this day and age, that means the interwebs, specifically a blog and social networking site. According to a post by Saturn General Manager Jill Lajdziak on GM’s FastLane blog, www.ImSaturn.com will feature news about Saturn along with photos and videos you haven’t seen anywhere else. Like other social networking sites, you can join in on the fun by starting or joining groups where people with like-interests gather together and talk. The first 400 members get a free t-shirt, but if you want one you’d better hurry ’cause there are already 300-plus members.

What uber-hip marketing strategy would be complete without internet speak? Saturn’s got that covered too. I M Saturn and U R 2!

[Source: I M Saturn]

Officially Official: Opel Insignia revealed

Friday, April 18th, 2008 by admin

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After a few leaks and an assortment of GM-sponsored “spy shots,” the Opel Insignia is here. Take note. Aimed to compete in Europe with the Ford Mondeo, Honda Accord, Mazda6 and Citroen C5, the Insignia is set to replace the aging Vectra and could come Stateside sporting a Saturn badge.

The sleeker, sexier Insignia takes a few cues from the GTC concept that helped to inspire the new sedan, with a taut fascia, muscular stance and deeply drawn side blades that extend from the front fenders to run parallel with the side sills. The old V-bar has been nixed in favor of a wider grille, complimented by a pair of intake ducts and the new Vauxhall logo. “Smart” headlights feature daytime running lamps standard and there will be an option for LED lighting on higher-spec models. The rear is sufficiently swoopy, with a tapered tail and smooth haunches, while the rear badge plays double duty as adornment and trunk release button.

The Insignia is 21 cm longer and five cm wider than the Vectra it replaces, and legroom shouldn’t be an issue since the Insignia gets an additional 35 mm tacked onto its wheelbase. Three models will be available, including the standard saloon (above), a hatchback and a wagon.

Power is provided by a choice of three diesels or four gasoline-powered engines, with the former producing anywhere between 110 hp to 160 hp, and the latter putting out 115 hp from the standard four-cylinder or 260 hp from the range-topping V6. Power is channeled to either the front or all four wheels through a six-speed manual or six-speed automatic. A VXR model is likely to be revealed sometime next year.

The Opel Insignia will be available for a meet and greet at the London Motor Show this July and will hit showrooms in the UK this October.
source:autoblog

GM Reward credit card earnings now apply to Saturn, too

Wednesday, April 16th, 2008 by admin

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There are over six million GM credit card holders that can use 3% of their card usage towards the purchase or lease of a new GM car, but until yesterday that offer didn’t apply to Saturn. The GM card program has been ongoing since 1992, which is right after Saturn came into existence, but since the “different kind of car company” went on its path at the beginning, it wasn’t included in the debt-inducing give-aways. Since Saturn has been towing the company line the last few years, we’d say the press release after the jump should have been issued a while back.

If you don’t have a GM credit card, this little tidbit probably means little to you, but if you have been racking up points in hopes of buying a GM product, it doesn’t hurt to finally include Saturn in your list of choices.

[Source: GM]