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Tesla is now on its fourth CEO in just 12 months as the fledgling all-electric automaker has announced today that chief fund-raiser, architect and Chairman Elon Musk will take up the mantle from current CEO Ze’ev Drori. Early this morning Valleywag reported that Tesla would be firing up to 100 of its staff and that Drori might be leaving. A call to Tesla SVP Darryl Siry revealed that the story was not entirely accurate. Drori is not leaving the company, but will move over to become Vice Chairman. Exactly what that means is not entirely known at this point, although clearly Musk intends to take a more hands on role now that his Space-X rocket finally managed to get into orbit. Tesla is also laying off some staff, although the extent of lay offs is unknown at this time. Siry promised an official announcement sometime this morning, but we’re still waiting.

UPDATE: Tesla has finally published a blog post on the company site (sorta) detailing what’s going on. In short, the activity on Wall Street that’s decimated your 401k over the past week is part of the problem. Musk has decided to take the reigns as the company consolidates its efforts on shipping Roadsters and selling powertrain technology to other companies. Both of those will generate revenue. Almost everything else is essentially on hold for now. That means that Model S development is being scaled back temporarily and the Auburn Hills, MI engineering office is being shuttered. In the future all work will happen out of the new San Jose CA HQ. The slowdown will be in effect until Tesla is able to tap into low cost DOE loans that will help pay for development of the Model S and construction of the factory. Production of the sedan is now pushed back at least six months to mid-2011. Musk acknowledged a head count reduction, (aka lay offs) but didn’t reveal how extensive that would be.

Tesla is now on its fourth CEO in just 12 months as the fledgling all-electric automaker has announced today that chief fund-raiser, architect and Chairman Elon Musk will take up the mantle from current CEO Ze’ev Drori. Early this morning Valleywag reported that Tesla would be firing up to 100 of its staff and that Drori might be leaving. A call to Tesla SVP Darryl Siry revealed that the story was not entirely accurate. Drori is not leaving the company, but will move over to become Vice Chairman. Exactly what that means is not entirely known at this point, although clearly Musk intends to take a more hands on role now that his Space-X rocket finally managed to get into orbit. Tesla is also laying off some staff, although the extent of lay offs is unknown at this time. Siry promised an official announcement sometime this morning, but we’re still waiting.

The 2011 Chevy Volt has been getting the lion’s share of news on the EV front, but it could be jostling for attention in late 2010 with an all-EV sedan from Tesla. Tesla has secured $100 million in private equity and another $150 million in loan guarantees from the federal government to build a new factory in San Jose, CA. The company on Wednesday announced that the facility would build the $60,000 Model S sedan, which was originally dubbed Whitestar. The new Tesla plant will be able to produce 11,000 Model S sedans per year by the end of 2011, giving customers a much more mainstream EV entry than the $100,000 Tesla Roadster.

We haven’t heard too much about the Model S sedan, but earlier in the year Tesla co-founder Elan Musk said there could be a fully functioning prototype and a finalized design by the end of 2008. We’re with you in hoping it looks as good as the Tesla Roadster while providing similar range in a more family-friendly package.

Nary two months after the Tesla Roadster finally hit production, the automaker’s first dealership has swung its doors wide open. Not surprisingly, the establishment is planted in gridlock heaven, better known as Los Angeles, California. Even less shocking is the fact that it opened at one of the busiest intersections in the city — near the practically useless (we kid… sort of) 405 freeway and the always-packed corner of Santa Monica and Sepulveda boulevards. Of course, the 10,000-square-foot dealership isn’t exactly rolling cars off of the showroom floor just yet (something about a lingering transmission issue), but it’s hoping the $2 million cost of construction more than pays itself off in a couple of years. And if you’re hankering for a Telsa Motors store near you, you can look forward to others popping up in Menlo Park (CA), New York, Miami, Seattle and Chicago in the next year or so.

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Tesla Motors has found enough time in between suing and getting sued by its suppliers to open its first dealership in Los Angeles, CA today. Located on the corner of Santa Monica and Sepulveda boulevards, the $2 million dealership sprawls 10,000 square feet and features poured concrete floors, an exposed ceiling of ductwork and beams, mirrors and potted plants. This is no Chipotle, however, as the first Tesla dealership will be staffed by salaried Tesla employees, not traditional salespeople who work on commission. Another dealership is in the works near Silicon Valley closer to the company’s HQ, but we’re not sure when that one will open.

Clearly modeled on the highly successful Apple Store experiment, the Tesla factory store is as much about educating the public and building brand awareness as it is about selling Tesla Roadsters. And that’s a good thing, as there are no Tesla Roadsters to sell right now. The fledgling automaker has already sold 600 cars and has a waiting list 400 strong, but to date only four have been built. The first car went to Tesla Motors chairman and chief financier Elon Musk, while car #2 is earmarked for forced-out co-founder Martin Eberhard who has delayed delivery of his Tesla Roadster until its custom pain job is ready. Car #4 has been spotted at the Top Marques Monaco show with U2 frontman Bono behind the wheel, while car #3 should be on its way to an actual customer’s garage.
[Source: AutoblogGreen, Photos by Vince Bucci/Getty]

Earlier today we reported that Tesla Motors appaears to have discovered a solution for the transmission troubles that have delayed production of the Roadster so far. The California-based all-electric automaker has now confirmed to Inside Line that it will begin production of its first batch of roadsters on March 17, though they’ll be fitted with temporary two-speed single-speed transmissions and retrofitted later with what the company calls DriveTrain 1.5. Production of the EV Roadster, however, will take a while to gear up: initially the company will build just one vehicle per week, getting into the full swing of 40 cars per week by the end of the year.
Observers also recently noticed a banner reading “Coming Spring 2008″ that was hanging in front of Tesla’s dealership in Los Angeles has disappeared. With Tesla Motors being so much in the spotlight, some speculated that the Roadsters arrival had been delayed again. The company’s spokesman, Joe Powers, has revealed that the banner merely blew off and hasn’t been re-hung yet. It just goes to show how interested and impatient people are for the Tesla Roadster to finally arrive.

Click on the thumbnails below to view images from AutoblogGreen’s ride-along in the Tesla Roadster.

[Source: Inside Line]
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Yesterday the National Highway Traffic Safety Administration approved a waiver for Tesla Motors so that its all-electric Roadster could be sold in the U.S. despite not meeting advanced federal air bag requirements. Of note, however, are some comments made by the NHTSA when the waiver was granted. The organization gave Tesla Motors the pass because it did try to meet the government’s advanced air bag standards and the Roadster will, of course, have airbags, but also because the, “public interest is served by encouraging the development of fuel-efficient and alternative-fueled vehicles.”

While the NHTSA may want to come off as the benevolent bureaucracy that’s promoting the future of motoring by granting this waiver, the truth is that a number of automakers have received the same free pass for their high-end, low volume supercars, including Ferrari, Bugatti and even Lotus for the Elise on which the Tesla Roadster is based. Ferraris and Bugattis are hardly examples of “fuel-efficient and alternative-fueled vehicles”, and if the Elise was granted a waiver for its airbags, there’s no reason to withhold it from the closely related Tesla Roadster. It is true that if Tesla Motors wasn’t granted the waiver, it would not be able to deliver the first sold out batch of 2008 Roadsters in the U.S. and development of its next vehicle, the all-electric White Star sedan, would be cancelled. But we think the waiver was a pretty safe bet all along. Thanks to everyone who sent in this tip!
[Source: Kansas.com via Engadget]

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Fisker Automotive may be knee-deep in a legal battle with electric car pioneer Tesla Motors, but the fledgling automaker is still committed to producing its stunning Karma plug-in electric vehicle by Q4 2009. Henrik Fisker and crew have received so much negative press regarding the pending lawsuit that it issued a press release to ensure prospective buyers that that the Karma was on its way, but also to explain where its PHEV technology originates.

Fisker calls the lawsuit “nonsense,” and points out that his design company, Fisker Coachbuild, has non-exlusive design contracts with many automakers. The press release, which is available after the jump, shows that Fisker is getting its PHEV tech from a company called Quantum Technologies, which has also created electric vehicles for the U.S. Armed Forces. The release doesn’t specifically address Tesla’s contention that Fisker stole electric vehicle design secrets, but then again it’s probably not a good idea to discuss pending litigation in any real detail.

It seems as though Tesla Motors is just a little peeved that the Karma’s design is superior to the one Fisker Coachbuild designed for its upcoming WhiteStar sedan, which we’re hoping to see soon so we can know what all the fuss is about.
[Source: Fisker Automotive]

A site of which this blogger previously wasn’t aware is reporting that the body of the soon-to-be-revealed Tesla WhiteStar sedan was originally penned by one Henrik Fisker. According to Street Import Online, a mole deep within San Carlos has spilled the beans that the designer who recently unveiled his own plug-in hybrid super sedan, the Fisker Karma (above), had previously been contracted by Tesla Motors for its second product. According to Street Import Online, Tesla had backed out of a deal to have Fisker create the body for the WhiteStar electric sedan but kept the design.

We contacted Tesla’s Marketing VP Darryl Siry to verify the accuracy of this story, and Siry declined to either confirm or deny the report, which you can interpret however you choose. If the story is true, it may well have prompted Fisker to pursue building a similar vehicle under his own name, which led to the Karma. The WhiteStar sedan is planned as a battery electric sedan, although Tesla has acknowledged that is also developing a range-extended electric hybrid version. Regardless of who actually drew the WhiteStar, Tesla has said it plans to reveal the sedan’s design later this Spring after it begins delivering a steady stream of EV Roadsters. Thanks for the tip, Jose!

Update: Our own sources indicate that Tesla is not using the Fisker design for the final car. Other than having four doors and a similar number of wheels, the Whitestar is completely different from the Fisker proposal.

[Source: Street Import Online]

 Birthing a car is always difficult, and Tesla has seen its share of problems. The biggest hurdle to getting its all-EV Roadsters in customers’ garages has been the transmission. Initially the company wanted to have a two-speed unit, but the unit from its first supplier, X-Trac, wasn’t durable enough. Tesla then contracted Magna to help build a tranny, before a final try at designing its own transmission also ended abortively. In the end, to get cars rolling out the door, changes were made to the motor so that a single-speed transmission could be fitted.

Magna doesn’t seem upset that it was just a stepping stone – that’s business. What the company would like, however, is to get paid for the work it performed. Magna is also telling Tesla “told you so” by claiming to have suggested a single-speed unit back in 2006. To recover its $5.6 million, Magna has filed suit in San Mateo to force the issue, which coincidentally comes not long after Tesla filed suit against Fisker, which it initially hired to designs its next product, the WhiteStar sedan. What goes around comes around, we guess. The legal wranglings haven’t yet made a dent in Tesla’s operations, but Magna’s lawsuit could bolster the case of frustrated buyers who have yet to receive their cars, should those customers decide to also take to the courts.

[Source: Autoblog Green]