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So what does a parking company need to do in order to be classified as “clean” and above reproach? The first thing that needs to be done is the adoption of standards:

Uniques - a proposed definition was outlined in Part 3 and Part 4 of the series.
Clicks - see part 5 of the series.
Part 6 - Do parking companies swallow clicks?
Part 8 - What is the definition of a click?

The fundamental issue for domain parking is there needs to be standards adopted for each of the key metrics and then far more extensive reporting of each stage in the revenue generation value chain back to the domain owner.
For example, the complete traffic to a domain (including graphics and other request) should be reported to the domain owner. This could be updated every 30 minutes as it is a known quantity that every parking company has up to the minute information for.

The traffic forwarded onto Google or Yahoo should be reported as the next step. In other words the traffic that the Parking company’s filtering systems removed from the traffic stream. This also could be updated every 30 minutes.

Any clicks made by viewers could be reported by the parking company within the 30 minute window. These are the clicks that are forwarded onto Google or Yahoo.

The data from Google or Yahoo can be reported 36 hours later. This includes what they count as a view and a click plus the final magic number called revenue. In many cases due to the lack of reporting by Google and Yahoo the revenue figure will be created in conjunction with the parking company’s own systems.

Each stage can be broken down and reported upon and at no point has anyone revealed secret intellectual property that may or may not jeopardize the fight against click fraud. In many cases this information could be invaluable in calculating the true worth of a domain name and dramatically impact sales values.

Once standards are in place and an open reporting system is displaying the results then what’s next? There are a number of things that need to happen but they all hinge around the word “audit”. Each company must be held accountable that they are upholding the standards.

Source: Posted on WhizzBangsBlog by Michael Gilmore – Reprinted with Permission – March 31, 2008
 

Okay, so there’s a fair amount of folks out there still wondering what exactly a MID (Mobile Internet Device) can do for them, and while some may scrutinize the facts and still come away in a haze, Intel has unleashed a new 84 second spot hyping the platform’s ability to keep you connected in nearly any locale. The plug trumpets the “great battery life” you’re just guaranteed to get as well as the ability to connect via WiFi or WiMAX. Beyond accessing the web, you’ll also find promotions for multimedia playback and “catching up on your work” — the latter of which we’re thoroughly skeptical about. Still, you’re likely to get a hearty chuckle out of it if nothing else, so click on past the break to get schooled.

source:engadget

A pair of hoax ads on Craigslist cost an American man much of what he owned.

The ads popped up Saturday afternoon, saying the owner of a Jacksonville home was forced to leave the area suddenly and his belongings, including a horse, were free for the taking, said Jackson County sheriff’s Detective Sergeant Colin Fagan.

But Robert Salisbury had no plans to leave. The independent contractor was at Emigrant Lake when he got a call from a woman who had stopped by his house to claim his horse.

On his way home he stopped a truck loaded down with his work ladders, lawn mower and weed eater.

“I informed them I was the owner, but they refused to give the stuff back,” Salisbury said. “They showed me the Craigslist printout and told me they had the right to do what they did.”

The driver sped away after rebuking Salisbury. On his way home he saw other cars filled with his belongings.

Once home he was greeted by close to 30 people rummaging through his barn and front porch.

The trespassers, armed with printouts of the ad, tried to brush him off.

“They honestly thought that because it appeared on the internet it was true,” Salisbury said. “It boggles the mind.”

Jacksonville police and Jackson County sheriff’s deputies arrived but by then several cars packed with Salisbury’s property had fled.

He turned some license-plate numbers over to police.

Michelle Easley had seen the ad that claimed Salisbury’s horse had been declared abandoned by the sheriff’s department and was free to a good home.

“I can’t stand to see a horse suffer so I drove out there and got her,” Easley said. “The horse didn’t look abandoned. She is in good shape for being 32 years old.”

But it looked odd, so she left a note on Salisbury’s door explaining the ad. She then decided to call to make sure the ad was legitimate when the second similar ad appeared.

“I feel bad because I was a part of it,” Easley said. “It felt right to call the police.”

Fagan praised Easley’s honesty but said prosecution was likely for anybody caught with Salisbury’s property.

Items can be returned with no questions asked, Fagan said.

Detectives have contacted Craigslist’s legal team to try to trace the ad.

Meanwhile, Salisbury could not even relax on his porch swing.

Someone took it.

source:smh

What God says about your moneyFaiths usually offer parents very clear direction on child-rearing. Premarital sex, for instance? That’s pretty much a no-no, no matter what deity you worship. Dietary rules can also be pretty straightforward — no pork for Muslims and Jews, no beef for Hindus.

But when it comes to money, the picture is cloudier. What does the Bible or the Koran actually say about money? Does God want us to own a fleet of yachts? Or does he (or she) think suffering and hardship is noble?  Does God want your kid to be rich?

Happily, the consensus among most religious leaders seems to be that the Almighty does not want you to live off food stamps and is quite happy for you to drive a Porsche. But Scriptures say that a portion of your earnings should be returned through gifts to charity and offerings to the church — what some denominations call tithing.

Cantor Erik L. Contzius, of Temple Israel in New Rochelle, N.Y., is trying to instill these lessons in his 6-year-old son. Whenever the boy goes to Hebrew school, Contzius hands him a dollar to put in the tzedakah box for charity.  Thou shalt not hoard your money

“If we teach it at a very young age to give, hopefully it will stick,” Contzius says.

Carolyn Castleberry, a writer in Virginia Beach, Va., talks about this idea in her series of financial-empowerment books for women, based on Biblical principles.

“Proverbs 31 has been held up as a standard,” says Castleberry, a mother of two who also writes a newsletter called “The Proverbs 31 Investor.” The Old Testament passage — which describes a virtuous woman as having a price “above rubies” — is “about a woman who is a businessperson, a wife, she has a family, but she became an investor,” Castleberry explains.  What the Bible teaches

“She knew how to create passive income, she was a real-estate investor — so she was providing for her family and also for generations, so she’s a role model.”

According to Castleberry, the Bible addresses the topic of money more than any other issue — more than 2,000 passages discuss it. The No. 1 rule? “To tithe or give back,” she says, quoting Malachi 3:10: “Bring to me the first of your possessions and I’ll open up the skies of heaven.”

The Bible also admonishes us to be good stewards of money (although here Christianity and Judaism differ from Islam, which forbids interest accrual).

A parable from Matthew discusses a boss who gave his three employees a certain amount of money.

Source:articles.moneycentral.msn