Victorinox Apparel Range
Victorinox, the renowned Swiss army knife maker, is all set to make deeper inroads into the Indian market. The company has announced plans of launching its range of apparels in India. Victorinox intends to launch its new products in the country through its 10 new exclusive outlets, which will be set by the end of 2008. The company has already six exclusive stores spread across the major metro cities of the country.
With this, the company will not only be expanding its product range in India, which already includes the newly-launched travel gear, retailing knives and watches, but also increase the number of exclusive stores to 16. As per Anish Goel, Managing Director - Victorinox India, the apparel line will be introduced as well as positioned as a premium brand. The officials are already busy making business plans for the launch of the new range.
Goel also elaborated that till now; Victorinox was operating in India through its exclusive stores that followed a franchisee model. However, with the launch of the apparel brand, the company might also open a company-owned showroom, with the aim of promoting the brand. In the current year, Victorinox is expecting to more than double its topline in the country, of which a major part of the revenue is assumed to come from the travel gear line.
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